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Microsoft Commercial AI + Carlsberg: In Pursuit of Better Beer 2025

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Release Date: 2019-03-19
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VIDEO Microsoft AI + Carlsberg: In Pursuit of Better Beer TV commercial 2019 • Not many people know the level of technology and science built into a bottle of beer. At the Carlsberg Research Laboratory in Copenhagen, Birgitte Skadhauge and her team will use Microsoft AI in their pursuit of brewing better beer. By analyzing hundreds of beer samples with artificial intelligence, they will be able to detect new flavors in beers and rapidly speed up the time it takes to develop new beverages. Microsoft AI brings new possibilities to one of the world’s oldest traditions. 00:00 AI unlocks the art of science. 00:03 When you open a bottle of beer, 00:05 I don’t think many people actually know the level 00:07 of science that’s filled into that bottle. 00:10 Back in time, it took Carlsberg several years 00:13 to produce a new beer. 00:14 But using Microsoft Artificial Intelligence, 00:17 we will be able to detect new flavors in a split second 00:20 and develop better beers faster. 00:23 With AI, we redefine what’s possible. 00:26 So cheers! - advertisement spot 2019


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