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Video courtesy of Ispot
Release Date: 2026-01-22
As part of Anheuser-Busch’s Super Bowl marketing push, Michelob ULTRA continues to build on its Team USA-centric storytelling, blending the cultural moments of the Winter Olympics and the Super Bowl into one teaser that sparks buzz and anticipation before the big reveal. (news.designrush.com)
The teaser, titled “The Jump,” follows a novice skier named “Greg” speeding down an icy slope while Olympic gold medalist Chloe Kim and Olympian and Stanley Cup champion T.J. Oshie look on with amazement. As Greg approaches a jump, Chloe quips, “there’s only one man who could’ve taught him that,” pointing toward a mysterious, unseen figure. (iSpot)
This brief scene serves to build suspense and curiosity, setting up the narrative for the full Super Bowl commercial—inviting audiences to wonder who that mentor figure might be and how the story unfolds on game day. (news.designrush.com)
The purpose of this teaser is to create anticipation and talkability ahead of Michelob ULTRA’s full Super Bowl commercial, which will air during Super Bowl LX. Rather than simply showing product shots or traditional football imagery, “The Jump” ties together elite athleticism, team spirit, and unexpected storytelling by combining winter sports heroes and a dramatic ski scenario. (news.designrush.com)
It positions Michelob ULTRA not just as a beer enjoyed during sports, but as a brand aligned with competition, perseverance, and national pride—connecting deeply with audiences who enjoy both the Super Bowl and the Winter Olympics. (thesource.com)
| Element | Detail |
|---|---|
| Video Title | Michelob ULTRA Super Bowl 2026 Teaser: The Jump |
| Author / Channel | Michelob ULTRA (Advertiser) |
| Publication Date | January 21, 2026 |
| Duration | ~15–30 seconds (teaser format) |
| Category | Beverage / Super Bowl Advertising |
| Featured Talent | Chloe Kim, T.J. Oshie |
| Director | Joseph Kosinski |
| Agency | Wieden+Kennedy NY |
| SEO Keywords | Michelob ULTRA Super Bowl teaser 2026, The Jump ad, Chloe Kim T.J. Oshie Super Bowl |
This teaser spot is cataloged among the early previews released ahead of the official Super Bowl LX ad lineup. (iSpot)
Builds excitement for Michelob ULTRA’s Super Bowl presence and its Team USA-focused campaign. (thesource.com)
Features elite athletes from winter sports in a surprising context, creating multi-sport crossover appeal. (iSpot)
Cinematic direction by Joseph Kosinski (known for Top Gun: Maverick and F1) gives the teaser a high-impact, film-like quality. (news.designrush.com)
Engages viewers with mystery and anticipation, teasing a story that will be resolved in the full Super Bowl spot. (iSpot)
Unlike standard drink ads, “The Jump” leans into cinematic sport narrative and storytelling, making it memorable and intriguing ahead of the Big Game. (thesource.com)
Main Keyword:
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Variations and Long-Tail Keywords:
Michelob ULTRA Winter Olympics and Super Bowl teaser
The Jump Chloe Kim T.J. Oshie ad
Michelob ULTRA Team USA campaign spot
Related to Topic:
Super Bowl advertising 2026
beverage brand Super Bowl teasers
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The Michelob ULTRA “The Jump” Super Bowl 2026 teaser masterfully blends sports culture, cinematic visuals, and storytelling intrigue to set the stage for the brand’s full Super Bowl commercial. By featuring Olympic icons Chloe Kim and T.J. Oshie on a snowy slope and teasing an unseen mentor, the ad captures attention well before the Big Game—encouraging conversation and anticipation among viewers. (news.designrush.com)
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