Michael Kors Commercial It’s Giving Icon (Spring 2026) – Starring Suki Waterhouse Spot

Set against the sun-drenched, pastel-hued streets of Saint-Tropez, Michael Kors introduces its Spring 2026 campaign, "It’s Giving Icon." Starring the multihyphenate brand ambassador Suki Waterhouse, the campaign is a high-energy celebration of Riviera glamour mixed with modern "cool-girl" confidence. Directed by Columbine Goldsmith, the film captures the essence of a luxury getaway where every moment is an opportunity to be, as Suki puts it, "iconic."

This campaign is highly relevant to the current fashion landscape as it leans into the "Riviera Glam" trend—a blend of relaxed sophistication and high-end indulgence. By focusing on the Michael Kors Spring 2026 collection, the brand highlights versatile pieces designed for the global traveler. Whether it's through breezy lace or structured leather, the video demonstrates how the modern wardrobe can be both practical and unapologetically flamboyant.

The campaign film is a playful, fast-paced journey through the South of France, featuring Suki Waterhouse as she moves from cobblestone lanes to seaside docks.

• The Setting: The legendary Saint-Tropez serves as the perfect backdrop, offering soft golden-hour light and a sense of timeless Mediterranean ease.

• Iconic Moments: Suki is seen on a vintage scooter, leaning against a boat, and navigating the harbor with effortless confidence.

• Playful Energy: The video features meta-commentary on the shoot itself, with Suki joking about her "iconic behavior" and the perfectionism required to get the shot.

The Suki Waterhouse Michael Kors 2026 film successfully merges the brand's jet-set heritage with the viral, personality-driven energy of today's social media.

The objective of this video is to inspire and influence the Spring 2026 shopping season. It provides value by showcasing how to style the season's key trends—such as nautical stripes, oversized leather clutches, and romantic lace—in a way that feels attainable yet aspirational. The purpose is to reinforce Michael Kors as the premier destination for "vacation style" that works just as well in the city as it does on the coast.

• Riviera Inspiration: The cinematography by Charlie Knight captures the South of France in a way that feels like a mini-vacation in itself.

• Trend Spotlight: See the return of the Hamilton bag in bold orange leather and the debut of the Nolita in fresh, woven textures.

• Suki’s Charm: Waterhouse’s natural, "unpacked and unplugged" energy makes the high-fashion world feel approachable and fun.

• Michael Kors Icon Behavior 2026

• Suki Waterhouse Spring Campaign

• Michael Kors Saint-Tropez Collection

• Best Luxury Handbags Spring 2026

• Modern Riviera Fashion Trends

The "It’s Giving Icon" campaign is a vibrant reminder that style should always be accompanied by a sense of joy. Michael Kors and Suki Waterhouse have created a vision for Spring 2026 that is warm, effortless, and, above all, iconic.