actress in the Honda CR-V “Adventure Awaits” ad

If you’ve seen the new Honda CR-V commercials kicking off for 2026, you’ve probably felt a jolt of energy. It’s not just the sleek, refined lines of the SUV or the stunning, ever-changing scenery; it’s the person behind the wheel. She moves with a fluid, almost gravity-defying grace, whether she's navigating a bustling city street or a rugged mountain pass. She makes the idea of adventure feel not just visually appealing, but genuinely attainable.

The face of the new Honda CR-V "Adventure Awaits" campaign is a remarkable talent who brings a unique and powerful authenticity to the role. Her name is Lorena Abreu, and she is far more than just a model or actress reading lines in a commercial. She is the living, breathing embodiment of the vehicle's core message.

Who is Lorena Abreu?

Lorena Abreu is a professional athlete, a true pioneer in her field, and now, the charismatic star of one of the biggest and most visually striking automotive campaigns of the year. She is best known as a world-class parkour athlete and movement coach. Her incredible physicality, honed over years of rigorous training and discipline, allows her to see the world—and its obstacles—in a completely unique and creative way. For her, a wall is not a barrier, but a pathway to somewhere new; a railing is not just a handhold, but an opportunity for creative, fluid expression.

This unique perspective on movement and environment is what makes her the perfect ambassador for the Honda CR-V. The campaign, aptly titled "Adventure Awaits," is all about versatility, freedom, and the unquenchable spirit of exploration—values that Lorena doesn't just talk about, but embodies in her daily life and extraordinary career.

You can see her bring this incredible energy to life in the main commercial right here:
👉 [Watch: Honda CR-V | "How Adventure Looks" (Official Commercial)] (

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In this stunning spot, Lorena seamlessly transitions from the urban jungle of a modern city to the untamed beauty of the great outdoors. She showcases the CR-V's ability to handle any terrain with the same confidence, precision, and agility she displays in her breathtaking parkour runs. The parallel is drawn beautifully and effortlessly.

The Campaign: "Adventure Awaits" in Three Acts

The 2026 Honda CR-V campaign is a rich, multi-faceted story, masterfully told through three distinct but deeply connected videos. Each act highlights a different aspect of the vehicle's personality and Lorena's unique, multifaceted talents.

1. "How Adventure Looks" - The Official Spot

This is the flagship commercial, a beautifully shot cinematic film that introduces us to Lorena and the CR-V's core philosophy. It weaves together scenes of her navigating the city with the same fluidity and grace she uses in nature, drawing a direct, visual line between human movement and thoughtful automotive engineering. The message is clear and inspiring: the new CR-V is thoughtfully designed for people who see the entire world as a playground, not a series of obstacles to be avoided.

2. "Paved by Determination" - The TrailSport Focus

For those with a more rugged and determined sense of adventure, Honda has introduced the new CR-V TrailSport. This version of the commercial focuses squarely on the vehicle's enhanced off-road capabilities, and the entire sonic landscape shifts to match the more aggressive mood.

👉 [Watch: 2026 Honda CR-V TrailSport | "Paved by Determination"] (

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This spot is powerfully driven by a gritty, high-energy track from the band Atomic Youth. The harder-edged, electric music underscores the TrailSport's unwavering determination to conquer any path it's pointed down. We see Lorena, now completely in her element on rocky trails and dusty, unpaved roads, pushing the vehicle—and herself—to thrilling new limits. The powerful combination of her raw athletic prowess and the vehicle's enhanced capability is a visceral statement about what it truly means to be adventurous in the modern world.

3. "Te Toca" (Your Turn) - The Spirit of Movement

The most dynamic, personal, and kinetic of the three ads is "Te Toca," which translates from Spanish to "Your Turn" or "It's Up to You." This version is a high-energy, pulse-pounding tribute to movement itself, and it's here that Lorena's background as a world-class parkour expert truly shines and takes center stage.

👉 [Watch: Honda CR-V | "Te Toca" (Action Campaign)] (

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Inspired by the proactive Spanish phrase that gives it its name, this spot is all about taking the initiative and wholeheartedly embracing the flow of life. We see Lorena performing incredible, seemingly impossible parkour moves—leaping across rooftops, climbing walls with ease, and flowing through the environment like water—all intercut with the CR-V doing what it does best on the road. The ad is a thrilling, kinetic celebration of action and reaction, perfectly capturing the "spirit of movement" that creates a powerful connection between the athlete and the automobile. It’s a stunning visual metaphor: the CR-V moves through the world the exact same way Lorena does—with breathtaking precision, raw power, and effortless grace.

Why Lorena Abreu is the Perfect Choice

Casting Lorena Abreu is a stroke of marketing genius for several interconnected and important reasons. She is not a traditional celebrity endorser reading a script; she is an authentic, living representative of the lifestyle the CR-V is trying to authentically sell.

Authenticity Beyond Measure: She isn't pretending to be adventurous for a paycheck. She is adventurous, through and through. Her entire career is built on pushing physical limits, redefining what's possible, and moving through the world with intention. This profound authenticity translates directly to the screen and builds an unshakeable trust with the viewer.
The Embodiment of Versatility: The new CR-V's key selling point is its remarkable versatility—it's as at home in a crowded city as it is on a remote trail. Lorena's life and career embody this same beautiful duality. She is as comfortable and graceful in an urban environment as she is in the wilderness, making her the perfect human reflection of the vehicle's core identity.
Visual Storytelling Through Movement: Lorena's movement is inherently cinematic and captivating. Her parkour skills allow the commercial to tell its compelling story through dynamic action and flow, rather than relying on dialogue or a heavy-handed voiceover. She makes the abstract concept of "adventure" physically tangible and deeply inspiring.

The Soundtrack of Adventure: Atomic Youth

It's also crucial to note the vital role of music in the campaign, particularly in the TrailSport ad. The band Atomic Youth provides a gritty, energetic, and perfectly synchronized soundtrack that complements the visuals in a powerful way. The music isn't just background noise; it's a central character in the story, driving the film's pace and amplifying the overwhelming feeling of determination, freedom, and boundless possibility.

Conclusion

So, the next time you see the Honda CR-V commercial and are captivated by the woman who moves through the world with such incredible confidence, power, and grace, you'll know her name. She is Lorena Abreu, a world-class parkour athlete and the absolutely perfect face for the inspiring "Adventure Awaits" campaign.

Whether she's flowing through the city in the main spot, conquering rugged, unforgiving terrain in the TrailSport ad, or performing breathtaking parkour in the kinetic "Te Toca," Lorena Abreu doesn't just appear in the commercials; she embodies the very spirit of the new Honda CR-V. She reminds us all that adventure isn't just a destination you drive to; it's a dynamic and joyful way of moving through the world, every single day.

👉 Watch the full Honda CR-V "Adventure Awaits" campaign here: