VIDEO Mercedes benz Making of: Mercedes-Benz Vision One-Eleven TV commercial 2023 • #VisionOneEleven #C111 The Mercedes-Benz Vision One-Eleven is our latest sports car study. Let’s look behind the scenes of our Mercedes-Benz design studios and get exclusive insights. Accompany Chief Design Officer Gorden Wagener and his design team during the creation and development of this sports car study - from the first sketch to the shaping of full-size clay models. “Our goal at Mercedes-Benz is not to do styling – our goal is to create icons. To me that makes the difference between mainstream design and luxury. Design icons like the Type 300 SL and C111– both with gullwing doors –are part of our DNA. These legendary vehicles were major inspirations for the iconic design of the Mercedes-Benz Vision One-Eleven. This is beauty and the extraordinary united in one vision of the future. Our all-electric vision show car is the modern-day interpretation of the C111, which was avant-garde at the time. The element of surprise comes from its exceptionally clean, purist, and, at the same time, extremely muscular proportions. This iconic clarity is also reflected in the interior. The equally sensual but minimalist design language stands for ICONIC LUXURY by Mercedes-Benz.” - Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG #VisionOneEleven #C111- advertisement spot 2023
Notes for 176 Making of: Mercedes-Benz Vision One-Eleven
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