McDonald's Steak, Egg and Cheese Bagel TV Spot, 'Most Important Meal: Correct'Check out McDonald's' TV commercial, 'Most Important Meal: Correct' from the Quick Serve industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.McDonald's is one of the biggest fast-food chains in the world, known for its iconic golden arches and delicious burgers and fries. But the brand is always looking to expand its menu and cater to different taste buds. This time, they have introduced the Steak, Egg and Cheese Bagel, which is the star of their latest TV commercial, titled 'Most Important Meal: Correct'. Let's take a deeper look into this ad and see what it has to offer.The commercial starts with a catchy tune playing in the background, immediately grabbing the audience's attention. We see a group of friends happily enjoying their breakfast at McDonald's, with the new Steak, Egg and Cheese Bagel in their hands. As they take a bite, the lyrics of the song go, 'The most important meal of the day, gotta get it right, gotta get it right.' This sets the tone for the ad, emphasizing the importance of starting your day with a hearty and satisfying breakfast.The ad then goes on to showcase the bagel itself, with close-up shots of the juicy steak, perfectly cooked egg, and melted cheese. It's a visual treat for anyone watching, and it's hard not to crave for one after seeing it. The characters in the ad, all young and vibrant, are seen enjoying the bagel, making it look even more appetizing.But what makes this ad stand out is the underlying message. The brand is not just promoting a new product; they are highlighting the significance of having a nutritious breakfast to kickstart your day. In today's fast-paced world, many people tend to skip breakfast or grab something quick and unhealthy on the go. McDonald's is reminding us that breakfast is the most important meal of the day and that we should make it right by choosing a balanced and fulfilling option like their Steak, Egg and Cheese Bagel.Moreover, the use of the word 'correct' in the title and lyrics of the song is clever, as it reflects the brand's commitment to serving quality food. McDonald's has been under scrutiny for their menu options in the past, but with this ad, they are emphasizing that they are always striving to do better and provide their customers with the 'correct' meal.Another interesting aspect of the commercial is the diversity it portrays. McDonald's has a global presence, and it's refreshing to see people of different ethnicities and backgrounds coming together to enjoy a meal. It's a subtle nod to the brand's inclusivity and the fact that their food is enjoyed by people from all walks of life.In terms of celebrity appearances, the ad features none. Instead, it focuses on relatable characters, making it more relatable and authentic. It's a refreshing change from the usual trend of using famous faces to sell products.In conclusion, McDonald's 'Most Important Meal: Correct' TV spot is a well-crafted and effective ad that not only promotes their new product but also conveys a meaningful message. With a catchy tune, mouth-watering visuals, and a strong emphasis on the importance of a balanced breakfast, this ad is sure to leave a lasting impression on the viewers. So, the next time you're at McDonald's, don't forget to try their new Steak, Egg and Cheese Bagel and start your day the 'correct' way.
ProductsMcDonald's Steak, Egg & Cheese Bagel, McDonald's AppAgencyWieden+Kennedy ... Creative Agency, DDB Chicago ... Digital Agency, OMD West ... Media Agency
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