The commercial features a young girl who is tired of going to the same fast food places and wants to try new things she downloads the mcdonald's app and gets free food for a future meal
Outside of McDonald's, other fast food chains have included toys as part of kids' meals for years, including Sonic Drive-In, Burger King, Subway and Wendy's. A subreddit called r/KidsMealToys keeps track of the latest deals and keeps toy collectors updated on the latest Star Wars and Minion figures offered by the national chain. For fast food companies, toys are an important part of attracting the youngest customers.
When you enter a McDonald's, check out the action inside and out. No price information. Simple and beautiful images give us a psychologically smooth, hassle-free experience of choosing, regardless of the "loss" impact of our choices. It feels good, doesn't it? Just choose the picture you like.
The commercial is humorous and entertaining it is a good way to promote the mcdonald's app and encourage customers to download it
This promotional period also has a Snapchat component, similar to the Travis Scott Meal. However, the ad again focuses more explicitly on free Oreo microphones, which can be ordered through the app. According to Sensor Tower, the average SOV of the three snapshot series during the run was approximately 15.2%.
"It's clear that McDonald's is using celebrities to bring younger generations into its app as an important touchpoint of engagement," said Lauren Hockenson, product marketing manager at Sensor Tower, which tracks app downloads and ad spend.
The mcdonald's app "future freebies" commercial encourages customers to download the app and get free food in the future
McDonald's isn't known for being expensive, but it still costs money. If you want to save, you should download the app. You will receive a free gift after signing up, and then you will receive exclusive offers. Many restaurants have similar apps, and McDonald's is no exception.
Two popular YouTube ad clips related to J Balvin's meals both mention free items available through in-app purchases. Interestingly, McDonald's chose to target the majority of its ads to the artist's Spanish-speaking audience, whereas the two most effective creatives on YouTube were almost entirely Spanish. According to Pathmatics, both clips garnered about 20 million impressions — 5 million more than Travis Scott's top catering idea.
- advertisement spot 2023