McDonald's TV Spot, 'La sabiduría de la salsa'Check out McDonald's' TV commercial, 'La sabiduría de la salsa' from the Quick Serve industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.McDonald's has always been known for its catchy and memorable commercials, and they have done it again with their latest TV spot, 'La sabiduría de la salsa.' This commercial is part of their ongoing campaign to promote their new signature sandwiches, the Pico Guacamole and the BBQ Ranch.The 60-second ad starts off with a group of friends sitting around a table at McDonald's, eagerly waiting for their food. As their meals arrive, they are served with the new Pico Guacamole and BBQ Ranch burgers. The friends exchange knowing looks, hinting at the deliciousness that is about to be experienced.As they take their first bite, the friends are transported into a vibrant and lively world of music and dance. The catchy tune of 'La Vida Es Un Carnaval' by Celia Cruz starts playing, and the friends are seen dancing and enjoying their burgers to the fullest. The ad perfectly captures the essence of Latin American culture with its colorful visuals and upbeat music.What makes this commercial even more special is its use of relatable characters. The group of friends is diverse, with people of different ages, backgrounds, and cultures, but they all come together to enjoy a meal at McDonald's. This inclusivity and celebration of diversity is something that McDonald's has always promoted, and it is reflected in their commercials as well.But the real star of this commercial is the Pico Guacamole and BBQ Ranch burgers. The ad highlights the freshness and quality of the ingredients used in these new signature sandwiches, with close-up shots of the juicy beef patty, crispy bacon, and creamy guacamole and ranch sauces. It's enough to make anyone's mouth water and crave for a McDonald's burger.To add to the excitement, the commercial also features popular Latin American celebrities, including singer and actress Becky G and soccer star Neymar Jr. Their presence in the ad not only adds star power but also appeals to the younger audience, who are fans of these celebrities.McDonald's has always been known for its marketing and advertising strategies, and this commercial is no exception. By incorporating Latin American music, culture, and celebrities, they have successfully targeted a specific audience and made a strong impact.In conclusion, McDonald's 'La sabiduría de la salsa' TV spot is a perfect blend of catchy music, relatable characters, and mouth-watering food. It not only promotes their new signature sandwiches but also celebrates diversity and inclusivity. So the next time you visit McDonald's, don't forget to try the Pico Guacamole and BBQ Ranch burgers, and maybe you'll find yourself dancing along to the tune of 'La Vida Es Un Carnaval' just like the friends in the commercial.
AgencyWieden+Kennedy ... Creative Agency, DDB Chicago ... Digital Agency, OMD West ... Media Agency
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