Mazda Commercial CX-90 Unboxed — The Reveal spot commercial 2024
Mazda CX-90 Unboxed — The RevealIt started with ambition. Assemble the first-ever Mazda CX-90 to examine the precision engineering and expert craftsmanship of countless designers and engineers. Mazda’s boldest and most powerful vehicle yet. The first of its kind, this is an SUV built from the ground up to stir emotion.As Mazda CX-90 Unboxed concludes, international film star, Hiroyuki Sanada, reveals how a car built around its driver can become more than a car.Discover more of the first-ever Mazda CX-90 here: https://www.mazdausa.com/vehicles/cx-...ABOUT HIROYUKI SANADAProlific international film star, martial artist and swordmaster Hiroyuki Sanada is one of Japan’s most celebrated actors.ABOUT ANT ANSTEADProlific car builder and master mechanic, Ant Anstead, is the former host of many automotive TV shows including Wheeler Dealers and holds nine World Records for car builds. ABOUT BECKI OWENSInterior designer and creator, Becki Owens, is renowned for her inviting, modern, essential spaces that leave a lasting impression; her projects have been featured in Luxe Magazine and Architectural Digest. Yasutake Tsuchida, Mazda Senior Director of Design, and Jay Chen, Manager, Powertrain Performance joined Mazda technicians to unbox and assemble the first-ever Mazda CX-90, part by part.0:08 It started with ambition.0:12 We start with the human.0:14 Thinking about the driver first.0:20 You know, you want to make them excited to0:22 come back to that space.0:24 The first of its kind:0:26 this is an SUV built from the ground up to stir emotion.0:31 Oh my God––it sounds epic as well.0:36 This is Mazda’s most powerful vehicle yet.0:40 Finally, we can build the car we really, really want to build.0:44 And not compromise.0:53 The Mazda CX-90.0:58 After all this, it feels like it's built for me.1:25 But now, I want to drive.1:53 It’s not surprising the CX-90 has power.1:56 One glance and you know it has more than enough.2:00 There is a huge part of the exhilaration2:03 of wanting to stay in the gas pedal2:05 because you’re feeling the crescendo,2:06 the building sound of our straight-6 engine.2:09 The longer you stay in it, the more rewarding it becomes.2:12 A daring contradiction:2:14 a vehicle this size shouldn’t handle like this.2:18 But it does.2:19 KPC––Kinematic Posture Control–2:23 we have software that monitors steering angle,2:25 speed, G-load, all these things––2:27 making you feel more settled to a corner.2:31 Mazda’s most powerful engine isn’t alone.2:35 Mazda’s first-ever electrified plug-in hybrid2:38 delivers the same exhilaration as the inline-6,2:42 with even more efficiency.2:44 The bigger motor on the plug-in hybrid2:46 really just gives that instant punch.2:48 Max torque right away.2:50 In the CX-90 I feel focused.2:53 Comfortable.2:54 Connected.2:56 This is power and design perfectly aligned–3:00 everything exactly where it should be.3:04 Look at that––automatically adjusting3:06 for the perfect ergonomic driving position.3:09 That’s because I’ve been pre-programmed into this car.3:12 My height.3:13 My eye-line.3:15 Everything’s ready.3:17 The look, the sound, the feeling––3:23 all made for me.3:25 By so many others.3:26 The first-ever Mazda CX-903:29 is a cumulative triumph––3:31 each designer and engineer3:33 leaving their mark to connect driver and car...3:38 Hopefully they don’t need it back any time soon.- advertisement spot 2023
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