Levi's TV Spot, 'The Floor Is Yours'Check out Levi's' TV commercial, 'The Floor Is Yours' from the Clothing & Footwear Stores industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.Levi's, the iconic denim brand, has recently released a new TV commercial titled 'The Floor Is Yours'. This ad, which is part of their ongoing campaign 'Use Your Voice', showcases the brand's commitment to empower individuals to express themselves through fashion.The commercial begins with a diverse group of people, all wearing Levi's jeans, standing in front of a blank white background. As the camera zooms in, we see that the floor beneath them is covered in colorful paint splatters. The narrator's voiceover sets the tone for the ad, saying 'This is your stage. This is your moment. This is your space. The floor is yours.'As the music kicks in, the individuals start dancing, jumping, and expressing themselves freely on the paint-splattered floor. The ad features a catchy soundtrack, 'You Don't Own Me' by Lesley Gore, which perfectly captures the theme of self-expression and individuality.The commercial features a diverse cast, including people of different ages, races, and gender identities. This is a powerful message from Levi's, promoting inclusivity and diversity in their brand. It also reflects the brand's belief that everyone has a unique voice and should be free to express themselves in their own way.One of the highlights of the ad is the use of the Levi's Red Tab logo as a symbol of individuality. The logo is shown in different sizes and colors, emphasizing the idea that there is no one-size-fits-all when it comes to self-expression. The ad also features the brand's signature denim pieces, including the classic 501 jeans, further reinforcing Levi's as the go-to brand for self-expression through fashion.Levi's has a long history of using advertising to promote self-expression. From their iconic '501 Blues' campaign in the 1980s to their recent 'Use Your Voice' campaign, the brand has always encouraged people to be themselves and not conform to societal norms. This has been a key factor in the brand's success and its enduring popularity among consumers.The use of the paint-splattered floor in the commercial is a clever way of showcasing Levi's commitment to sustainability. The brand has been working towards reducing their environmental impact, and this ad highlights their efforts by using recycled paint for the set design.The ad also features a call to action, urging viewers to share their own self-expression on social media using the hashtag #TheFloorIsYours. This not only encourages engagement with the brand but also creates a community of individuals who are inspired by Levi's message of self-expression.In addition to the commercial, Levi's has also released a behind-the-scenes video featuring interviews with the cast and crew. This provides a deeper insight into the ad's message and the brand's values.Overall, 'The Floor Is Yours' is a powerful and inspiring TV commercial from Levi's. It not only showcases the brand's clothing but also its commitment to promoting self-expression and diversity. With its catchy soundtrack and visually appealing concept, this ad is sure to resonate with viewers and further solidify Levi's position as a leader in the fashion industry.
ProductsLevi's Western Super Puffer VestAgencyWieden+Kennedy ... Agency, Universal McCann (UM) ... Media Agency
- advertisement spot 2024