Lenovo Commercial ThinkPad X1 Fold Story Main Tour 2025

VIDEO Lenovo ThinkPad X1 Fold Story Main Tour TV commercial 2020 • 00:00 [Music] 00:03 since the first thing pet user 00:06 experiences define design how can you be 00:09 more productive closer to your work 00:11 quicker in 2015 Fujisan had an idea what 00:16 if the one thing on a laptop that could 00:17 never bend suddenly could 00:20 [Music] 00:25 the challenges that Fujisan is team 00:27 faced were mechanical electrical 00:29 structural usability durability within 00:34 the screen itself there are four to five 00:36 layers that Bend 00:37 there's the layer of the screen itself 00:40 the supporting metal layer under each 00:43 side and a second layer that goes all 00:45 the way across with a special laser-cut 00:48 folding area in the middle the entire 00:51 screen had to be supported by two 00:52 precision machined carbon fiber plates 00:55 the x1 fold has a hinge that moves 00:58 around four separate points at the very 01:01 end it pulls the screen flat to avoid 01:03 any ripples an engineering perspective 01:08 the truly unique thing about it was all 01:10 of the challenges that came along with 01:12 designing ThinkPad levels of reliability 01:14 durability and user experience in a 01:17 screen that folds the space inside the 01:21 x1 fold is very small smaller than 01:23 anything we've done before and that 01:25 brings a lot of unique engineering 01:26 challenges about where does the 01:28 processor the memory which brought about 01:30 other unique challenges and we had to 01:32 completely design a new type of cooling 01:34 system from the ground up so there are 01:36 actually a fan and a heat sink as well 01:38 as a heat spreader that sandwich the 01:40 entire motherboard to keep it cool 01:42 reliable and have good user experience 01:45 the fold is gonna live on desks but it's 01:48 gonna be in bags it's gonna travel it 01:51 has to stand up to everything people put 01:53 it through in the real world 01:54 [Music] 01:59 a prototype just has to prove that 02:02 something works but in order to be a 02:03 ThinkPad it has to have the balance 02:05 between the engineering the durability 02:07 and the design ultimately our customers 02:10 want to be productive and there's no one 02:12 solution to that but we build thinkpads 02:15 to meet that customer expectation 02:24 [Music]- advertisement spot 2020