Lenovo Commercial How the Dallas Cowboys are Revolutionizing Football 2025

VIDEO Lenovo How the Dallas Cowboys are Revolutionizing Football TV commercial 2024 • Tech-Tackling Success: How the Dallas Cowboys are Revolutionizing Football with tech partner Lenovo The Dallas Cowboys have teamed up with Lenovo in a collaborative technology partnership that is sure to push the game of football forward, marking a new age for the world's biggest sports team, and continuing a long history of early adoption and innovation at the Texas franchise. Discover how America's team is leveraging Lenovo's intelligent devices on and off the field. 0:00 [Applause] 0:01 Dallas at the 19 Aman two for three in 0:05 his first football is the most amazing 0:09 game to be able to be here to work to to 0:12 see it every single day it's an 0:15 honor the Dallas Cowboys it's an iconic 0:19 brand the most recognizable and most 0:22 valuable sports franchise in the entire 0:24 world one of the things that most people 0:27 don't know is the Dallas Cowboys were 0:29 the very first team to use technology in 0:32 sports and today that's what I love 0:34 about the partnership of working with 0:36 Lenovo is because they're as passionate 0:39 as we 0:40 are up deep in theet 0:43 [Applause] 0:47 down football is when people come 0:50 together for a common 0:52 goal everybody has to be operating at 0:55 the highest level in sync just like a 0:57 computer right there's so many different 0:59 components to a computer they all have 1:01 to be in sync knowing what each one is 1:03 doing at any given time and that's the 1:05 way team sports 1:07 [Music] 1:09 are I don't want another team leveraging 1:12 their technology better than what we're 1:15 doing so I I want to be on the Forefront 1:17 of things technology continues to evolve 1:19 it becomes a backbone of what we do we 1:22 want to provide software tools Hardware 1:25 to make people's jobs easier to be more 1:27 productive or to be more productive on 1:29 the field 1:30 Lenovo is playing a part in much more 1:33 than just winning on the field first our 1:35 scouting second our coaching analytics 1:38 then off the field is inventory tracking 1:41 for all of our stores and fan 1:44 engagement you're taking a brand that we 1:46 all know in Lenovo when you see it tied 1:49 to the place that you're at every day 1:51 and they're here to help us win games 1:53 it's an exciting thing to 1:55 [Music] 1:57 see every minute counts in football when 2:01 you're dealing with the scouts they're 2:03 pulling all the different videos data 2:05 points of every individual player 2:07 technology it has to be accessible 2:10 pretty much everywhere at any 2:12 time the integration of our teams Lenovo 2:15 and the Dallas Cowboys it's been 2:16 seamless when I say that they back up 2:18 the truck to help from our deployment 2:20 strategy assisting with pre-imaging the 2:22 machines and having Lenovo handled the 2:25 right machine builds for the right 2:27 position draft time is always a critical 2:30 time evaluating getting the right people 2:32 on your team we're the experts in 2:34 football Lenovo is the expert in 2:36 technology to have somebody like that 2:39 that has been on the ground with us it's 2:42 becoming more and more important in 2:43 everything that we do what is up 2:46 everyone welcome to Cowboys story line 2:48 time to get this thing rolling people 2:50 already on the line we love connecting 2:52 with our fans the podcasters when 2:55 they're connecting with the fans they 2:56 want to be the best and the Lenovo 2:58 products I mean absolutely instrumental 3:01 being there and listening to The Passion 3:03 of the fans gives you a perspective of 3:05 just how impactful it is to people we 3:08 have just a tremendous fan base all over 3:10 the 3:14 world everybody in technology and it we 3:17 got into this for some reason I do feel 3:19 like we have something inside of us that 3:21 we want to just help people I mean 3:23 that's that's what technology is 3:27 about Lenovo and the partnership of 3:30 working together to make sure that we 3:32 are providing the best technology for 3:34 the future and looking ahead Sky a 3:37 [Music] 3:40 limit lovo lovo - advertisement spot 2024