VIDEO lee jeans Shape Illusions Collection TV commercial 2019 • Discover the science & design behind the creation of our Shape Illusions Collection. #leejeans #moveyourlee #denimforwomen #shapeillusions 00:00 [Music] 00:01 the way vision science works is 00:04 ultimately we can control we can push 00:07 the visual system around it will we can 00:09 make it see what we wanted to see so if 00:11 you have this kind of powerful science 00:13 and you can combine that with artful 00:15 design and working with consumers that's 00:18 really how shape illusions was created 00:21 it brought together the best of 00:23 Technology of design and science along 00:26 with what it was that consumers were 00:28 looking for I don't know a woman out 00:33 there who doesn't want to look her best 00:34 and as women ourselves we just wanted to 00:37 create something that flatters all women 00:40 everybody and that was really the 00:43 inspiration behind the collection is 00:45 that we could head to toe top to bottom 00:47 give her something that really is 00:50 effortless and very flattering I wanted 00:52 to have shirts that go with everything 00:54 so she could have maybe five of our 00:57 shirts and be able to put them with five 00:59 of your bottoms and that's all sheets 01:01 one less thing to worry about we're 01:04 taking a product that retails overseas 01:07 for one hundred and fifty dollars and 01:09 we're bringing it to the everyday 01:12 consumer for a really great price so she 01:14 gets all the best of this premium Jean 01:18 but she's getting it at a price that she 01:20 can afford I just can't wait to see it 01:22 out there we've worked so hard on this I 01:24 can't wait to see women walking around 01:26 and feeling great about themselves we 01:28 did some good cause we did some pretty 01:30 cool 01:32 you 01:37 [Music]- advertisement spot 2019
Notes for 75 Shape Illusions Collection
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