VIDEO Land Rover Tusk Rhino Trail TV commercial 2018 • Land Rover is on the trail of endangered rhinos across London with its unique rhino design, created by Chief Design Officer Gerry McGovern for the Tusk Rhino Trail in aid of the conservation of this precious species. The unique chrome design of the rhino features specialist paint techniques from Land Rover’s state-of-the-art manufacturing process to achieve its liquid metal finish with the horn painted red to highlight the plight of this endangered creature. 00:02 the great Rhino trail is a london-based 00:06 art installation to elevate the plight 00:09 of the Rhino 00:10 and to raise funds for tusk projects in 00:15 Africa so with my Rhino I wanted to keep 00:18 it simple I'm a great advocate of the 00:21 median approach but less is more 00:24 approach keeping it clean and reductive 00:27 you'll notice that the Rhinos horn is 00:31 painted red and this is simply to 00:34 signify the plight of this magnificent 00:37 creature I wanted to highlight its 00:41 immense proportions are using a chrome 00:45 finish here at Land Rover we've created 00:48 what we call liquid metal which is a 00:52 modern-day equivalent of chrome which is 00:55 highly sustainable and incredibly 00:59 innovative it also has highly reflective 01:02 qualities and part of the idea of using 01:04 this finish was for the Rhino wherever 01:08 it's situated in London to reflect the 01:10 environment that it that it said Land 01:13 Rover supports tusks desire to achieve 01:17 sustainable conservation where people 01:20 and Wildlife can coexist across the 01:23 African continent 01:24 [Music] 01:27 you - advertisement spot 2018
Notes for 188 Tusk Rhino Trail
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