Lamborghini Commercial Sculpting the Soul: Lamborghini Fenomeno (2026) Spot

The video "Sculpting the Soul: Lamborghini Fenomeno" was published by the official Lamborghini channel on February 24, 2026. It features Italian designer Elena Salmistraro, who explores the intersection of high-performance automotive engineering and artistic storytelling through the lens of the Lamborghini Fenomeno.

🌟 The Design Philosophy

Elena Salmistraro shares her perspective on how design serves as a medium for emotion and narrative:

• Color as Energy: Salmistraro emphasizes that color is fundamental to her work, describing it as "energy and life" that provides strength to a project.

• The Creative Process: Every design begins with a simple gesture or a "sign" on paper. She creates an infinite number of sketches, starting small and gradually developing them into a cohesive story.

• Expression through Drawing: For Salmistraro, drawing is her primary method of expression, allowing her to communicate who she is more effectively than words.

🌟 First Impressions of the Fenomeno

When encountering the Lamborghini Fenomeno for the first time, Salmistraro was immediately struck by its tactile and geometric details:

• Tactile Details: She highlights the impressive level of detail, from the texture of the carbon fiber to the "velvety touch" of the steering wheel.

• Iconic Geometry: The design features sharp, geometric "Y" shapes and hexagons, which she identifies as the hallmark of Lamborghini’s iconic visual language.

• Breaking the Ordinary: She defines a "fenomeno" (phenomenon) as something or someone that breaks the ordinary, possesses an authentic personality, and cannot be ignored.

• Energy in Lines: Salmistraro perceives a "soul" within the car, transmitted through its bold and decisive lines which radiate energy.

📊 Key Video Data

✨ Conclusion

"Sculpting the Soul" presents the Lamborghini Fenomeno not just as a machine, but as an emotional experience. By collaborating with a designer like Elena Salmistraro, Lamborghini reinforces its commitment to blending power with artistic identity, showcasing a vehicle that possesses a distinct soul and a "phenomenal" presence.