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Release Date: 2026-01-23
The “Capture the Power of Red with LE ROUGE FLOWER” video introduces LE ROUGE FLOWER Eau de Parfum, the latest floral-gourmand fragrance from KENZO Parfums — a bold reinterpretation of the iconic Flower by Kenzo scent. This new release celebrates the intensity of red — a color symbolizing passion, energy, and life — through an olfactory journey that blends floral elegance with warm, sensual depth. KENZO’s latest fragrance brings forward a more intense, sensuous version of its classic, intended to resonate with modern consumers looking for both freshness and emotional richness in scent. (kenzoparfums.com)
The video showcases LE ROUGE FLOWER as a powerful, expressive perfume that captures the essence of deep red — visually and emotionally. Visuals and narration (or imagery) center on intensity, confidence, and sensuality, positioning the perfume not just as a scent but as a statement of presence. It celebrates the red-toned bottle design and invites viewers to experience the fragrance through evocative imagery and sound that reflect its blend of floral notes and gourmand warmth. (Fragrantica)
The main purpose of this video is to introduce and build desire for LE ROUGE FLOWER by highlighting its olfactory character and emotional impact. More than a product ad, it’s a branding piece that aligns the fragrance with:
Strength, passion, and sophistication (symbolized by the color red)
A modern, sensory experience blending floral and gourmand elements
Creative reinvention of a classic — honoring Flower by Kenzo’s legacy while offering something deeper and more sensual. (kenzoparfums.com)
| Element | Detail |
|---|---|
| Fragrance Name | LE ROUGE FLOWER Eau de Parfum |
| Brand | KENZO Parfums |
| Fragrance Family | Floral-Gourmand |
| Launch Year | Around 2025–2026 |
| Main Accord Notes | Musks, Rice Steam, Damascena Rose, Amberever®, Vanilla, Sandalwood |
| Bottle & Design | Striking deep red glass reflecting the power of red |
| Ingredient Focus | 92% natural-origin ingredients* |
| Sustainability | Bottle with ≥15% recycled glass and FSC-certified packaging |
(*Percentage based on ISO 16128 natural origin standards.) (kenzoparfums.com)
Visual storytelling: The trailer captures the power and passion of red, reflecting the fragrance’s identity and emotional appeal. (Fragrantica)
Sensory concept introduction: It introduces how the olfactive structure — from clean musks to warm, gourmand facets — shapes the scent’s character. (Fragrantica)
Brand evolution: Highlights how KENZO reimagines a classic Flower by Kenzo through a modern interpretation that builds on its heritage. (Fragrantica)
Sustainable focus: Signals the brand’s commitment to more natural ingredients and eco-responsible packaging. (kenzoparfums.com)
Main Keyword
Le Rouge Flower KENZO fragrance
Variations & Long-Tail
Kenzo Le Rouge Flower Eau de Parfum
Floral gourmand perfume intro
Kenzo fragrance capture power of red
New Kenzo perfume 2026
Related to the Topic
Kenzo Flower scent evolution
KENZO parfums sustainability
Fragrance video campaign summary
The “Capture the Power of Red with LE ROUGE FLOWER” video is an evocative introduction to Kenzo’s latest fragrance, blending floral elegance with a sensual, gourmand heart. It positions Le Rouge Flower as both a modern reinterpretation of a beloved classic and a statement scent for those drawn to passion-driven olfactory experiences. Whether you’re a fragrance aficionado or new to the Flower by Kenzo legacy, this teaser offers an immersive glimpse into the scent’s identity and why it stands out in the 2026 perfume landscape. (kenzoparfums.com)
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