John Lewis & Partners Commercial The Making Of Excitable Edgar spot commercial 2024

VIDEO John Lewis & Partners The Making Of Excitable Edgar TV commercial 2019 • A look behind the scenes of the Waitrose & Partners with John Lewis & Partners Christmas 2019 ad, featuring our lovable friend #Excitable Edgar. Follow the story from the initial script stage to life-like CGI dragon, discover how Edgar’s wonderful story was brought to life. 00:01 so this is the story of Ava and her 00:05 friend Edgar they live in a land far far 00:08 away 00:08 it's a family dragon Candy's pals with 00:11 me what we loved about this is we've 00:13 always focused 00:15 this just felt like a really nice stuff 00:18 home where it's the gift of acceptance 00:20 thoughtful gifting and thoughtful 00:22 hosting and it seemed to really bring 00:25 those two things together you could see 00:27 even with the very initial scripts this 00:29 was going to be such a great film such 00:32 an all-encompassing world and so for the 00:34 character and emotion 00:36 the initial conversations were about 00:38 Edgar how you turn what is a description 00:41 of just a young dragon into a living 00:43 room character you start with endless 00:46 possibilities of what a dragon is who is 00:48 he 00:49 how does he look how's he look when he's 00:50 happy as he look when he's sad you know 00:53 how Zeeland is excited it just pays to 00:56 get it right with pen and paper it 00:58 always amazes me on these books when you 01:00 get on set you see the amount of effort 01:03 and the work the attention to detail 01:05 that has gone into a week and then the 01:12 process starts first off we'll just be 01:14 grayscale animation we render it with 01:16 all of the textures but there's a level 01:18 of perfection that you have to have you 01:21 have that moment you break the spell and 01:23 you break the magic of the film it's 01:25 just gonna feel joyous it's gonna feel 01:27 like a real Christmas story he made so 01:32 well with everyone one 01:35 [Music] 01:38 it should make you smile from start to 01:40 finish and that's what Christmas is all 01:41 about 01:42 [Music] 01:56 you- advertisement spot 2019