Jack in the Box Smash Jack TV Spot, 'Real Haters'Check out Jack in the Box's TV commercial, 'Real Haters' from the Quick Serve industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.Jack in the Box is a fast food chain known for its quirky and humorous advertising campaigns. Their latest TV spot, titled 'Real Haters' is no exception. The commercial features their iconic mascot, Jack, in a comical and action-packed scenario that is sure to leave viewers entertained and craving for a Jack in the Box meal.The 30-second ad opens with Jack driving a convertible, confidently munching on his Jack in the Box burger. As he reaches a red light, he notices a group of people on the sidewalk giving him disapproving looks. Undeterred, Jack continues to enjoy his meal, unfazed by the 'haters' around him.But the real twist comes when Jack pulls up to a drive-thru and orders a Jack in the Box meal. The employee on the other end of the drive-thru speaker turns out to be one of the 'haters' from before. As he hands Jack his order, he takes a bite of the burger and immediately changes his tune. Suddenly, he starts dancing and singing along to the catchy tune playing in the background, completely won over by the delicious taste of Jack in the Box.The commercial is a perfect representation of the brand's message - that no matter what others may think, Jack in the Box's food will always win over the taste buds of even the biggest haters. The ad is a humorous take on the concept of haters and how they can be easily converted into fans with just one bite of a Jack in the Box meal.One of the most memorable aspects of the commercial is the song playing in the background. The upbeat and catchy tune, 'Real Haters' by Tove Lo, perfectly complements the fun and playful vibe of the ad. The lyrics of the song also tie in perfectly with the theme of the commercial, with lines like 'They wanna see us fall, they wanna see us crawl, but we never will, 'cause we're real haters.'The use of Jack as the main character in the ad is also a smart move by the brand. Jack has been a beloved and recognizable figure in the fast food industry for years, and his witty and humorous personality makes him the perfect spokesperson for Jack in the Box. He adds a touch of humor and charm to the commercial, making it even more engaging for viewers.The commercial also includes a subtle nod to social media culture, with the use of the term 'haters.' In today's world, where social media has given everyone a platform to voice their opinions, there will always be 'haters' lurking around. Jack in the Box cleverly uses this concept to promote their food, showing that even the biggest skeptics can't resist the taste of their meals.Overall, the 'Real Haters' TV spot by Jack in the Box is a perfect example of a successful advertising campaign. It effectively showcases the brand's message and product while keeping the audience entertained with its humor and catchy tune. It's a reminder to not take oneself too seriously and to always enjoy a tasty Jack in the Box meal, no matter what the haters may say.AgencyTBWAChiatDay ... Creative Agency, Struck ... Digital Agency, Carat ... Media Agency
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