There are certain beauty products that transcend trends. They sit on vanities and in makeup bags for decades, passed down from mothers to daughters, becoming as iconic as the brands that make them. Revlon's Super Lustrous Lipstick is precisely that kind of legend. For over 25 years, it has been the gold standard for accessible, high-shine, comfortable color.

But in 2025 and 2026, the iconic lipstick is enjoying a massive resurgence, and a new face is leading the charge. If you've been on social media or seen the latest beauty campaigns, you've likely been captivated by a fresh, modern energy bringing these classic shades back into the spotlight.

The question on everyone's lips is: Who is the actress in the new Revlon Super Lustrous lipstick ad?

The answer is the effortlessly cool and rapidly rising star, Madelyn Cline.

Madelyn Cline: The Modern Revlon Muse

Best known for her breakout role as Sarah Cameron in the global phenomenon Outer Banks, Madelyn Cline has become a household name. But beyond her acting chops, she has cultivated a distinct personal style—a blend of classic American beauty with a contemporary, "cool girl" edge. This makes her the perfect ambassador for a heritage brand like Revlon.

Presenting the Collaboration

The core of the campaign features Madelyn in her element, showcasing the line that has become a favorite of hers: the Super Lustrous Glass Shine collection.

Watch Madelyn Cline's official presentation here:

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In this video, Madelyn isn't just a model standing still. She's engaged, interactive, and genuinely enthusiastic about the product. The focus is on the application and the unique finish of the Glass Shine lipsticks, which are known for delivering the hydration of a balm with the color payoff of a lipstick and a high-shine, almost wet-look gloss.

Her involvement signals a strategic move by Revlon. They are bridging the gap between their trusted, heritage products and a new generation of consumers who discover beauty through TikTok, Instagram, and the faces they follow.

The Perfect Shade: Blushed Pearl

To truly understand the campaign's appeal, you have to see the product in action. One of the standout moments features Madelyn applying a specific shade that has captured the hearts of viewers.

See the application of the shade "Blushed Pearl" here:

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This video focuses on the classic Super Lustrous finish that has been a bestseller for decades. The shade "Blushed Pearl" is a beautiful, everyday pink with a subtle, luminous sheen. It's the kind of color that looks polished but effortless—a perfect match for Madelyn's aesthetic.

The video highlights why this formula is trending again in 2026: its incredible hydration. Unlike some matte lipsticks that can feel drying, the Super Lustrous formula is infused with moisture. It glides on, feels comfortable, and keeps lips looking healthy and soft.

The Viral Revival: Why Revlon is Trending

Madelyn Cline's presence is a major factor in the brand's resurgence, but she's also part of a larger cultural wave. Revlon Super Lustrous lipsticks are having a moment, driven by trends on social media that celebrate iconic, timeless beauty.

Drugstore Gems: Are They Worth It?

One of the most popular genres of beauty content is the "drugstore gem" video, where creators test affordable products to see if they can compete with high-end luxury brands.

Watch a review on whether they're worth it here:

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In videos like this, creators analyze why these lipsticks have remained "gems" for so long. The consensus is usually the same: the formula is unbeatable for the price. The shade range is vast, the wear is comfortable, and the finish—whether classic creme, shimmer, or the new Glass Shine—rivals lipsticks that cost three times as much.


The 90s It Girl Trend

Perhaps the most significant cultural driver behind Revlon's current popularity is the "90s It Girl" trend. Fashion and beauty are cyclical, and the 90s aesthetic—think grunge lip colors, glossy finishes, and supermodel minimalism—is back in a big way.

Explore the 90s It Girl trend here:

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This video, which has amassed over 239,000 views, directly connects Revlon lipsticks to the 90s revival. It features iconic shades like "Rum Raisin," a deep, brown-tinged berry that was a staple in the 90s and has been brought back to viral fame by creators and, of course, by association with Madelyn Cline.

When Madelyn wears a shade like Rum Raisin, she's not just wearing a lipstick. She's tapping into a collective cultural memory. She's making a connection between her modern "It Girl" status and the original "It Girls" of the 90s who might have worn the same shade. This creates a powerful sense of nostalgia and authenticity that resonates deeply with viewers.

The New Matte Generation

While the Glass Shine and classic finishes are hugely popular, Revlon hasn't rested on its laurels. They continue to innovate within the Super Lustrous line.

Check out the new matte shades here:

Video preview
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This video tests the newer matte iterations of the Super Lustrous formula. The challenge with matte lipsticks has always been comfort. Revlon's version aims to deliver that "luscious" matte feel—pigmented and velvety without being dry or cracking. This expansion of the line ensures that Revlon remains relevant to consumers who prefer a modern matte finish over a high-shine gloss.

Why This Matters: The Power of Authentic Alignment

The collaboration between Madelyn Cline and Revlon is a textbook example of a successful brand partnership. It works because it feels authentic, not forced.





ElementMadelyn ClineRevlon Super Lustrous
VibeCool, approachable, classic with a modern edge.Trusted, iconic, updated for today.
AestheticEffortless beauty, "no-makeup makeup" look.Natural finish, comfortable wear, enhances beauty.
AudienceGen Z and Millennials who grew up with Outer Banks.A multi-generational audience seeking reliable quality.
Cultural ConnectionThe new "It Girl."The brand of the original "It Girls."

Madelyn doesn't look like she's wearing a costume or pretending to be someone else. She looks like herself—a young woman who appreciates a reliable, beautiful lipstick. And that relatability is the most powerful marketing tool of all.

Conclusion: The Faces of 2026

So, the next time you're captivated by a Revlon Super Lustrous commercial, you'll know exactly who you're looking at. It's Madelyn Cline, the star who is bridging the gap between the brand's legendary past and its vibrant future.

Whether she's applying the high-shine "Glass Shine" formula, the classic "Blushed Pearl" shade, or tapping into the 90s nostalgia of "Rum Raisin," Madelyn brings a fresh, authentic energy to a beloved classic.

And thanks to the countless creators reviewing, swatching, and celebrating these "drugstore gems" online, the conversation around Revlon is louder than it has been in years. It's proof that great products never go out of style—they just wait for the right face to bring them back into the light.

Click the links above to see Madelyn in action, explore the shades that are trending, and discover why the Revlon Super Lustrous lipstick is the ultimate icon of accessible luxury.




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