VIDEO Infiniti The Makers of QX80 | Episode 5 TV commercial 2024 • The Makers of QX80 | Episode 5 “Designing light poses a unique challenge. It’s something intangible unlike a physical object.” The Makers of QX80, Episode 5. When crafting the lighting for the All-New INFINITI QX80, Lighting Designer Naomichi Ide aimed to create an expression of hospitality. Discover how the elegance of a Japanese ryokan (traditional inn) inspired the seamless lighting of our newest flagship SUV. Learn more. https://www.infiniti.com/stories/the-... Subscribe to the INFINITI Global YouTube channel: https://www.youtube.com/user/Infiniti... Connect With INFINITI Global Online: Website – https://www.infiniti.com/global Facebook – / infinitiglobal Instagram – / infiniti 0:02 [Music] 0:04 designing light poses a unique challenge 0:06 it's something intangible unlike a 0:08 physical 0:09 [Music] 0:17 object when envisioning the lighting of 0:19 the new Infiniti 0:21 QX80 our objective was to craft an 0:23 expression of hospitality 0:28 [Music] 0:31 like the way light guides guests to the 0:33 entrance at a Japanese ryokan we aimed 0:37 to connect the interior to the 0:40 exterior in Japan there's a word called 0:43 utsuro it means seamless 0:45 [Music] 0:49 transition Japanese Gardens and the 0:52 architecture are created in harmony with 0:55 nature there's no boundary from exterior 0:58 to interior 1:02 [Music] 1:06 previously the headlights and the grill 1:08 were separate 1:10 entities now they are all harmoniously 1:13 connected forming a unified face of the 1:17 [Music] 1:20 car lighting design is a meditation on 1:23 Harmony continuous seamless and an 1:26 elegant transition 1:28 [Music] - advertisement spot 2024
Notes for 151 The Makers of QX80 | Episode 5
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