IMAX Commercial The Making of Avengers: Endgame | Part 2 | Filmed with IMAX® Cameras 2025

VIDEO IMAX The Making of Avengers: Endgame | Part 2 | Filmed with IMAX® Cameras TV commercial 2019 • Directors Joe and Anthony Russo filmed Avengers: Endgame with IMAX cameras. This means that the entire film will be presented with up to 26% more picture, only in IMAX theatres. 00:06 we fully commit to that event the story 00:10 is very much about how do heroes move 00:12 forward from that kind of a loss its 00:14 unique circumstance because I don't know 00:16 that there was ever a movie of that 00:18 scale in that budget where the lead 00:20 character is lost at the end of the film 00:22 and that's what we focus on a focus on 00:24 surprising ourselves surprising the 00:26 audience making really dramatic choices 00:28 that we're not sure how we're gonna get 00:29 out of as artists and I'm killing half 00:31 the characters and then trying to figure 00:33 out how you move forward from that that 00:35 is compelling place to put yourself 00:38 we don't chase bigger what we do chases 00:41 great stories how I know whenever you're 00:46 working with I am actually thinking 00:47 about scale is thinking about top to 00:49 bottom as well as side to side 00:53 for movies like this with cosmic 00:56 settings and larger-than-life characters 00:58 there's no better way to shoot it and 01:01 there's no better way to display it for 01:03 an audience 01:04 the epic scale of these movies requires 01:07 a canvas like that even if there's a 01:10 small chance 01:12 we owe this to everyone who's not in 01:15 this room to try 01:17 whatever it takes 01:19 it takes whatever it takes you're 01:22 dealing with a lot of really unique 01:23 voices you have a lot to say and are 01:26 moving in different tones and different 01:27 directions making really different 01:30 choices from one another and that's 01:31 exciting 01:32 looks so close to all of them now that's 01:34 like family Robert would always host 01:35 lunch for everyone every day and that's 01:37 probably my fondest memories you know 01:39 really was make summer camp for all of 01:41 us 01:42 I like physical we have to expend a lot 01:45 of energy and time making sure we keep 01:48 the information about the movie really 01:50 controlled and focused and quiet because 01:52 you know the pleasure that we get from 01:54 experiencing movies for the first time 01:56 in the theater and not having anything 01:58 tipped it's just like we need it we want 02:00 other audiences to have that opportunity 02:02 everyone has great TVs and sound systems 02:05 at home now and why are they gonna come 02:07 out and sit in the theater well you're 02:09 gonna give them the grandest experience 02:11 that they could possibly have 02:13 I think that people who go see it in 02:17 IMAX they're gonna be blown away 02:25 [Music] 02:26 you 02:28 [Music] 02:38 you - advertisement spot 2019