IKEA Commercial Winter Ready spot commercial 2024

VIDEO IKEA Winter Ready TV commercial 2019 • The holiday season is upon us and we've updated our stores to highlight our Scandinavian roots. Lighting, traditional patterns, textiles, and lots of playful touches bring the holidays to life in-store. Hear from our designers about what's happening now at IKEA and then head to your local store to get inspired. 00:02 this holiday season we've transformed 00:05 IKEA right from the very front entrance 00:07 to this store all the way as you walk 00:08 through what we like to do is focus on 00:16 the folklore of Swedish tradition and 00:19 what we've done this year is we were 00:21 able to capture those moments but also 00:23 modernize them with the pallets that we 00:25 chose there's a lot of Reds that range 00:29 in color from bright red to soft paint 00:33 colors we have dusty blues to bright 00:35 bold blues our color palette this season 00:37 is relatively unexpected IKEA is a 00:40 Swedish company and we take great pride 00:42 in being a Swedish company even though 00:44 we're in the US there's certain 00:47 traditions that we like to do they like 00:50 Saint Lucia that's one of their biggest 00:51 traditions during this holiday season 00:54 and with Saint Lucia it's the holiday of 00:56 fight it's a very dark time in Sweden so 00:59 it's very important for them to have 01:01 tons of lights especially in their 01:03 windows so we reflect that with our 01:06 different lights that we offer this 01:08 holiday season especially our star 01:09 pendants at IKEA we know that the 01:12 holiday is different for everyone we 01:13 know that our customers and different 01:14 people so we want you to come in and 01:16 feel connected in your own unique 01:18 individual way- advertisement spot 2019