Icebreak Commercial The Natural Progressives Panel Series: How Can Nature Provide the Solutions? 2025

VIDEO Ice Breakers The Natural Progressives Panel Series: How Can Nature Provide the Solutions? TV commercial 2020 • We know things are broken. In London, our panel of experts look at some natural solutions to the challenges of modern living. Featuring: Lucy Siegle, ethical journalist at The Guardian Hugo Tagholm, CEO of Surfers Against Sewage Paul Lecomte, The Vortex Swim crew member Alistair Smith, Head of Product & Design, icebreaker Carla Murphy, Chief Brand & Product Officer, icebreaker 00:00 [Music] 00:08 we are now producing 120 billion new 00:11 garments a year at increasing volume we 00:14 are keeping them for less time we are 00:17 creating a huge environmental impacts 00:20 we're facing something of a global 00:21 plastic pandemic the everyone needs to 00:24 now catch up it's a state of emergency 00:27 we're in a climate emergency something 00:30 like 1.5 million tons of plastic in our 00:33 oceans 35 percent of that is coming from 00:36 microfibers which is from textiles and 00:40 how that happens is when we wash the 00:43 micro fibers are coming from our 00:45 garments when we maintain them we've got 00:48 a real simple belief that nature 00:50 provides the answers an icebreaker as 00:53 the company provides the solution our 00:55 question here was to open a discussion 00:57 and to figure out how we can connect 01:00 with this issue and how we can create 01:02 the shift that is needed my Uncle Ben 01:06 LeCompte 01:06 loves to swim he hates swimming pools 01:10 these things is just open water for some 01:15 reason he loves to swim in the ocean I 01:17 reach my goal of swimming 300 nautical 01:19 miles 01:20 this expedition ends but the real 01:23 challenge is for all of us are we going 01:26 to tack on plastic pollution there is no 01:29 silver bullet we need everyone to be 01:32 part of the solution for our oceans and 01:35 for our future and the two things we 01:38 need are the materials revolution 01:39 looking at the natural and more 01:42 recyclable materials and really 01:43 sustainable materials like nature does 01:45 it has to be regenerative it needs to be 01:48 able to keep on building itself as a 01:49 truly circular system ice break is 01:51 extremely unique in the industry as a 01:53 company that can trace its fiber in its 01:56 material all the way back to the source 01:58 and that has such amazing close 02:01 relationships with growers you know and 02:03 it starts with those fundamentals- advertisement spot 2020