Ice Breakers Commercial The Global Movement to Natural 2025

VIDEO Ice Breakers The Global Movement to Natural TV commercial 2020 • All over the world, people are waking up to the impact of the fashion industry on the environment. We’re on a mission to change the way people think about clothing. Microfibers from textiles are an invisible threat to our planet. The answer? Move to natural. 00:00 We're in a big crisis with plastic pollution in the oceans. 00:03 Plastic is apparently an even bigger issue than we thought it was 00:07 Experts call it a global threat 00:09 Plastic is impacting the ecosystem 00:11 Our clothes have an impact directly on our oceans and it comes from microfibers. 00:15 What I want to do is create an emotional connection 00:18 with the ocean. Because if we feel connected with something then we are going to try to preserve it. 00:26 It just makes you feel a little bit helpless. 00:28 The greater good of the planet and human nature relies on 00:32 businesses investing in the recovery and the reduction and the conversation and the awareness. 00:39 It's about circularity and it's about thinking about products full cycle at the design stage. 00:45 We think about the end of these products not just the beginning. 00:48 We've been working with natural fibers for our entire existence, 25 years. 00:53 We start to really get people to look at what the impact of their clothing has. 00:58 What goes into your clothing should be as common a question as 01:01 what goes into the food you're buying. 01:05 Everyone as an individual can leave today and do something about it, 01:09 we can all make that choice. 01:10 I do the best that I can with the knowledge that I have. 01:13 If clothing manufacturers can give me the option to move to natural products, 01:16 I'd definitely do it. 01:17 We don't have to be perfect at doing it, but each one of us has to do something to change it. 01:24 It's a sum of parts and I really do believe in the power of people. 01:32 The solution is in our hands. 01:34 Move to natural.- advertisement spot 2020