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IBM Commercial Making Scents of Data: Sarah Jane’s story 2025

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Release Date: 2018-09-06
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VIDEO IBM Making Scents of Data: Sarah Jane’s story TV commercial 2018 • Master Perfumer Nathalie Feisthauer created a unique fragrance for English jewellery designer Sarah Jane Adams without ever meeting her. Working with Watson, she discovered a new way to make personalised perfume. 00:00 [Music] 00:02 well I guess you're presumably collated 00:06 data about the three of us and giving it 00:11 to what's the news worked out who we 00:13 might be and that information has been 00:19 given to a perfumer who knows nothing 00:21 else about us who's created a 00:23 personalized scent to me the sense of 00:27 smell is its immediate and it's it hits 00:32 you in the gut so I'm hoping it's going 00:35 to be quite heavy not light and airy and 00:39 fragrant you know like not young I'm 00:41 hoping it's going to be have a lot of 00:43 depth I didn't know whether the perfumer 00:45 was a man or a woman I have no idea of 00:48 the age no nothing at all and I'm so 00:51 excited 00:52 [Music] - advertisement spot 2018


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