IBM Commercial Making Scents of Data: Robert’s story spot commercial 2024

VIDEO IBM Making Scents of Data: Robert’s story TV commercial 2018 • By working with Watson to analyse Scottish-born Artist Robert Montgomery’s social media profiles, this Master Perfumer created a tailored fragrance without ever meeting him. 00:00 [Music] 00:03 watson has somehow looked her and 00:06 process the content of my social media 00:08 and has translated into some data then 00:14 there will be somehow a metaphorical I 00:17 imagine translation of that content into 00:20 a fragrance it reminds me of the 00:24 exquisite corpse Andre Breton would 00:27 start with the drawing on the top he'd 00:28 fold it over he'd give it to Salvador 00:30 Dali he'd do another bit he'd give it to 00:32 Andre Malraux he'd do the last bit right 00:34 you take my artwork was in my social 00:37 media feed that's the first drawing it's 00:40 folded over Watson does the second panel 00:43 and therefore Femi air does the third 00:46 panel the whole thing open at the end 00:49 you see what we've got 00:50 I have not met the perfumer right now 00:53 it's an experiment to me so let's see 00:59 [Music] - advertisement spot 2018