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Video courtesy of Ispot
Release Date: 2026-01-22
The Hershey’s “Olympics: Happy Beats First Place” 2026 TV ad is part of Hershey’s It’s Your Happy Place campaign timed with the 2026 Winter Olympics and Paralympics in Milano-Cortina. Rather than focusing on winning medals, this campaign celebrates the joy of happiness, family, and shared moments—not just first-place finishes. Hershey’s uses emotional storytelling to connect with audiences by highlighting that joy and togetherness are the true victories worth savoring, especially during global events that bring people together like the Olympics. (nasdaq.com)
This message is especially relevant to consumers today as brands increasingly seek to emphasize human connection and emotional well-being. Hershey’s celebrates everyday happiness and reminds viewers that experiences and shared traditions—often centered around simple pleasures like chocolate—can matter more than trophies. (mediapost.com)
The ad features moments from the lives of U.S. Olympic and Paralympic athletes and their families, showcasing heartfelt interactions, supportive gestures, and joy beyond competitive success. Instead of spotlighting the medal podium, the spot underscores how happiness and meaningful connections outweigh even winning first place. (nasdaq.com)
The theme of the video uses variations of the idea that happiness is the real gold—a concept that reframes achievement in terms of personal joy and shared family moments. These visuals help reinforce the connection between Hershey’s chocolate and treasured experiences, tradition, and celebration. (mediapost.com)
The primary objective of this commercial is to shift the emotional focus from competitive triumph to happiness and connection—especially in the context of the Olympic and Paralympic Games.
Rather than simply promoting a product, the ad adds emotional value by highlighting stories that viewers can relate to: the joy of small moments, family support, and shared memories that outlast any gold medal. It strengthens Hershey’s brand positioning as a symbol of joy and togetherness in everyday life. (nasdaq.com)
| Element | Detail |
|---|---|
| Video Title | Hershey’s – Olympics: Happy Beats First Place |
| Author / Channel | Hershey’s (Advertiser) |
| Publication Date | 2026 (Olympic campaign period) |
| Duration | ~30–90 seconds (typical TV campaign spot) |
| Category | Food & Beverage / Brand Advertising |
| SEO Keywords | Hershey’s Olympics ad 2026, Happy Beats First Place commercial, Happiness is the real gold Hershey campaign |
Experience a heartwarming Olympic-themed ad that focuses on human emotion rather than competition.
See real athletes and their families reflecting on what truly matters beyond medals.
Connect with Hershey’s brand values around happiness, family, and memorable moments.
Witness storytelling that elevates a product into a symbol of joy.
What sets this video apart is its emotional depth and celebratory tone—not just celebrating athletes’ achievements, but what brought them there: support, love, and shared happiness. (prweek.com)
Main Keyword:
Hershey’s Olympics Happy Beats First Place ad 2026
Variations & Long-Tail Keywords:
Hershey’s It’s Your Happy Place Olympic commercial
Hershey Winter Olympics happiness ad
emotional food advertising Olympics 2026
Related to Topic:
Olympic storytelling ad campaigns
emotional branding commercials
family-focused advertising
The Hershey’s “Olympics: Happy Beats First Place” (2026) commercial takes a refreshing and heartfelt approach to Olympic advertising by emphasizing happiness as the real reward. By showcasing personal stories of athletes and their loved ones, the ad reinforces that joy and connection matter more than winning—aligning perfectly with Hershey’s brand mission: It’s Your Happy Place. (nasdaq.com)
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