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Release Date: 2026-01-22
The H&M e.l.f. video introduces a bold new collaboration between H&M and e.l.f. Cosmetics — two global lifestyle brands coming together to launch a limited-edition fragrance collection and campaign that blends fashion, beauty, and self-expression. This video reveals the concept, energy, and creativity behind the partnership, which marks H&M’s first beauty-centric collaboration and e.l.f.’s first venture into fragrance and global fashion partnerships. It's timely and relevant for fashion and beauty fans looking for fresh, accessible experiences that combine style, scent, and cultural flair. The main keyword — “H&M e.l.f. collaboration” appears right at the start to signal this innovative crossover to viewers and search engines alike. (H&M Group)
The video highlights the launch of a unique fragrance collection created jointly by H&M and e.l.f. Cosmetics, transforming popular e.l.f. products into three distinct vegan eau de parfum scents inspired by bestselling beauty icons like Power Grip Primer, Halo Glow, and Camo Concealer. Shot with energy and style, the trailer features visually expressive moments and choreography that reflect the “spritz. walk. waft.” concept behind the campaign — a playful take on how scent, movement, and personal style mingle in everyday life. (H&M Group)
The primary purpose of this video is to announce and build excitement for the H&M × e.l.f. fragrance collection, showcasing how accessible design and sensory creativity are brought together by two beloved brands. The video doesn’t just sell a product — it celebrates expression, community, and the feeling of “making it make scents.” Through visuals and sound, it invites viewers to experience a new way of wearing scent that’s rooted in everyday emotion, style, and movement. (H&M Group)
| Element | Detail |
|---|---|
| Video Title | H&M e.l.f. Collaboration Campaign (Official YouTube video) |
| Author / Channel | H&M / e.l.f. (Official YouTube channels) |
| Publication Date | January 2026 (aligned with fragrance launch) |
| Duration | Typical brand campaign trailer (~1–2 minutes) |
| Category | Fashion / Beauty / Brand Collaboration |
| SEO Keywords | H&M e.l.f. collaboration; H&M x e.l.f. fragrance; make it make scents; beauty fashion collab |
Fashion × Beauty First: See the first beauty-centric collab from H&M and the first fragrance release from e.l.f. on a global fashion stage. (H&M Group)
Creative Concept: Dynamic execution of the “spritz. walk. waft.” idea blends scent with lifestyle movement. (H&M Group)
Accessible Innovation: Highlights how both brands make expressive styles and sensorial experiences affordable and inclusive. (H&M Group)
Visual & Audio Appeal: A fun, energetic campaign video with choreography and original audio that enhances the viewing experience. (H&M Group)
Main Keyword
H&M e.l.f. collaboration
Variations & Long-Tail Keywords
H&M x e.l.f. fragrance campaign
H&M e.l.f. makeup fragrance trailer
make it make scents H&M e.l.f. video
Related to the Topic
beauty and fashion collabs 2026
vegan perfume H&M e.l.f.
The H&M e.l.f. video campaign gives viewers an engaging first look at a trailblazing cross-brand initiative that blends fashion and beauty through a creatively executed fragrance launch. With its playful choreography and sensory focus, the video invites fans to explore H&M × e.l.f.’s new collection and vibe with the “spritz. walk. waft.” ethos. Watch the full video to see how scent, style, and movement combine — and dive into this unique experience that’s as expressive as it is accessible. (H&M Group)
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