Guitar Center Commercial Writing "Drain Me" | Towa Bird Spot

VIDEO Guitar Center Writing "Drain Me" | Towa Bird TV commercial 2024 • Writing "Drain Me" | Towa Bird Towa Bird shares her creative process for “Drain Me”—currently the singer-songwriter/guitarist's most popular song with three-million listens on Spotify. The Jimi Hendrix-influenced guitarist—who feels solos are “arrogant,” but totally shreds anyway—collaborated with Mikky Ekko (Rihanna) and Luke Niccoli (Gwen Stefani, Carly Rae Jepsen) on the track. “This was the first and only song I have ever successfully written over Zoom,” explains Towa. “It was an interesting product of the pandemic. I came up with the ideas in Los Angeles, and sent them over to my collaborators to be translated in Nashville.” Towa Bird’s personal studio was critical to the production, and the vocals you hear on the record were recorded in her closet. “I cut my vocals at home with a Universal Audio Apollo interface and Apple Logic,” she says. “I’d press Record, run into my bedroom closet, shut the door for maximum isolation and cut my vocals with a handheld Shure SM7.” Here, Towa plays an intimate version of “Drain Me” with just her vocal and Gibson Firebird Custom, but the released track’s production is full of sonic surprises, thrilling dynamic shifts and layered vocals. “When I heard the final mix, I thought, ‘This might be one of my bigger songs.’”

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