VIDEO Google Grow beyond your goals: Meet Brianne West, founder of Ethique TV commercial 2019 • 00:02 I've always had a passion for the 00:04 environment I started caring about 00:06 saving the environment when I realized 00:09 how fast we were destroying it I'm 00:13 breanne West the founder of a teak and I 00:15 want to read the world of plastic 00:17 bottles I started in my kitchen 2012 I 00:21 formulated solid bars of concentrated 00:24 product like shampoo conditioner or body 00:26 lotion even I started selling on a 00:29 community forum and it blew up people 00:33 understood the concept of waterless 00:36 cosmetics I had this overarching goal 00:39 that we would save 1 million bottles 00:41 from the infant which seemed like this 00:42 enormous and surmountable goal we wanted 00:46 to grow internationally so we started 00:48 experimenting with Google Ads almost 00:50 immediately that leads to our first 00:52 international order which was so 00:53 exciting 00:57 I want to put a bar any free shower I 00:59 want to change consumers behavior so 01:02 instead of thinking I need to buy a 01:04 bottle of shampoo they think we're as 01:06 Moshe and Hoover 01:10 we just hit 1 million bottles saved 01:12 which is about 25 ton of plastic but it 01:17 kind of pales in comparison to the extra 01:19 6 million we're gonna save next year - advertisement spot 2019
Notes for 882 Grow beyond your goals: Meet Brianne West, founder of Ethique
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