GEICO TV Spot, 'March Madness: However You Fan'Check out GEICO's TV commercial, 'March Madness: However You Fan' from the Auto & General industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.With March Madness upon us, it's no surprise that companies are jumping on the bandwagon and using the highly anticipated tournament to promote their brand. One such company is GEICO, known for their clever and humorous commercials. In their latest TV spot, aptly titled 'March Madness: However You Fan,' GEICO showcases their witty and relatable approach to advertising.The commercial opens with a group of friends gathered around a TV, eagerly watching a basketball game. One of the friends, a die-hard fan, is decked out in his team's jersey and face paint. As his team scores, he jumps up and cheers, only to be met with blank stares from his friends. This is when the voiceover kicks in, saying, 'However you fan, GEICO has your back.' The scene then cuts to the same fan, this time dressed in a suit and tie, calmly watching the game on his laptop. The message is clear – no matter how you choose to support your team during March Madness, GEICO has a solution for you.What makes this commercial stand out is its clever use of different fandoms. As the voiceover continues to list out different ways of 'fanning,' we see fans dressed in various costumes – a medieval knight, a cowboy, and even a mermaid – all passionately cheering for their team. This not only adds a humorous element to the commercial but also highlights the diversity of GEICO's target audience.As with most GEICO commercials, the use of humor is a major selling point. The absurdity of seeing a mermaid fan or a cowboy fan is what makes the commercial so entertaining and memorable. It also effectively conveys the message that GEICO caters to all types of fans, no matter how unique their fandom may be.Another aspect that makes this commercial effective is its use of celebrities. In the final scene, we see basketball legends Dikembe Mutombo and Kevin Love sitting in the stands, with Mutombo rejecting a shot and Love cheering on his team. This not only adds star power to the commercial but also appeals to basketball fans who will recognize these famous athletes.In addition to the clever concept and use of humor and celebrities, the choice of background music also adds to the overall appeal of the commercial. The song 'Fan' by The Faint plays in the background, with its catchy beat and lyrics perfectly complementing the theme of the commercial.Overall, GEICO's 'March Madness: However You Fan' commercial is a perfect example of effective advertising. It effectively promotes the brand's message while also entertaining and engaging the audience. The use of humor, diverse fandoms, and famous athletes make this commercial a must-watch during the March Madness season. So, as you sit down to watch your favorite team play, remember that no matter how you choose to fan, GEICO has got your back.MoodFunnyEvents & VenuesNCAA March MadnessAgencyThe Martin Agency ... Agency, Mediabrands ... Media Agency- advertisement spot 2024
Notes for 9 'March Madness: However You Fan'
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