Ford's "new year is here" commercial is a clever way to remind customers to get their car serviced
Ford's "new year is here" commercial is a clever way to remind customers to take their vehicle in for service
Known for its edgy, provocative ads, the irreverent brand's new campaign takes a fresh stance in its latest campaign #SorryForWhat. While the campaign has yet to take hold on Facebook and Twitter, the video has reached the channel's top three spots on YouTube, racking up nearly 300,000 views in a week. Creating micro-events around current events has been, and still is, a must for getting the community to engage with you. The difference is that posts now require an additional paid feed to ensure they appear in users' news feeds for them to view.
Ford's "new year is here" commercial is a clever way to remind customers to renew their vehicle registration
It's a new year, and a brand new campaign! The first week of 2015 saw social media flooded with New Year's resolutions, with several brands using the event to engage their communities with ease. Below is a curated list of five campaigns and content that stand out in terms of user engagement. While Ford isn't necessarily known for its automotive tech, Ford used its presence at CES to create compelling content for its Indian market. During the analysis period, 10 out of 12 posts they made on Facebook were related to CES. The car brand hosted a competition, and all content included the hashtag #FordatCES. This strategy earned them over 56,000 likes, 2,000 comments and shares, and twice the industry average engagement.
- advertisement spot 2023
Notes for 14 'New Year Is Here'
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