VIDEO fca Replay: April 3, 2020 TV commercial 2020 • "FCA Replay" is a weekly recap of some of the major stories at FCA. The top stories for the week of April 3, 2020, include: First quarter sales, “Drive Forward” initiative launched and a new multimedia campaign featuring OneRepublic’s all-new track, “Better Days.” 00:04 Q1 Sales 00:07 Driver Forward 00:11 Better Days 00:15 All right now on FCA replay. 00:20 Ram pickup truck 00:21 sales rose 7% compared to the same period last year 00:24 to one hundred twenty eight thousand eight hundred five vehicles. Chrysler 00:28 Pacifica sales rose 5% to twenty four thousand five hundred twenty 00:32 five and Jeep Gladiator notched sales of fifteen thousand two hundred fifty nine vehicles. 00:37 It was the third consecutive quarter 00:39 Gladiator has surpassed the 15,000 mark. Despite strong momentum the negative 00:45 economic impact of COVID-19 has resulted in a 10% decline in sales for the 00:50 first quarter in 2020. With overall reported US sales of four hundred forty 00:54 six thousand seven hundred sixty eight vehicles. FCA applauds our dealers who 00:59 are continuing to step up and provide critical support to our customers on the road. 01:05 In an effort to alleviate shopping concerns, FCA launched its "Drive Forward" 01:10 initiative. Chrysler, Dodge, Jeep, Ram truck, Fiat and Alfa Romeo brands are offering 01:15 24/7 support and well-qualified buyers can get 0% financing for eighty four 01:21 months and no payments for 90 days on select 2019 and 2020 models. FCA also 01:27 launched a new online retail experience a digital retailing solution that allows 01:32 customers to complete the entire vehicle purchase process online from the comfort 01:36 of their own homes. 01:39 Together, we can do this. In your effort to drive 01:43 messaging to consumers regarding the "Drive Forward" initiative, FCA launched a new 01:47 multimedia campaign featuring OneRepublic's all new track "Better Days." 01:51 A 30-second and 15-second combined brand broadcast spot in addition to 15-second 01:57 individual spots will run across broadcast social and digital media 02:01 channels. Those are this week's top stories on FCA Replay reporting for FCA 02:07 Digital Media, I'm Peter Spazia.- advertisement spot 2020
Notes for 2698 Replay: April 3, 2020
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