VIDEO etnies Tech Talk: Michelin Marana is New & Improved TV commercial 2017 • etnies and Michelin have partnered to make the most durable shoe in skateboarding even more long-lasting with the global release of the Michelin Marana whose outsole is now equipped with Michelin’s rally racing rubber compound. In an effort to continuously improve the world’s most durable skateboarding footwear, etnies joined forces with Michelin to translate performance and durability of tires to shoes. After countless days of testing and research, Michelin’s PC00 rally racing compound was chosen to be added to the soles of the etnies Marana due to the: long-lasting formula, slip-resistant offering that includes unmatched durability, precision, enhanced adherence (grip) and maximum flexibility for a superior board feel that skateboarders desire. The goal of the partnership between etnies and Michelin was to increase the durability of the outsole, while still retaining the same basic aesthetics that skaters love in the Marana by developing a rubber compound that would not lose any of the existing properties, but would add more durability to the outsole. When Michelin agreed to partner with etnies, not only did they come back with a compound more durable with high grip abrasion, but they also suggested a combination of tread patterns taken from their high-performance tire archive to provide an outsole tread design that provided better flexibility, extreme grip in dusty conditions and rigidity in areas of the sole to protect against harsh landings.. #etnies #skate #shoes #bmx #skateboarding #vans #moda #DC #style #sneakers #fashion #AbanCommercials- advertisement spot 2017
Notes for 1183 Tech Talk: Michelin Marana is New & Improved
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