VIDEO Dove Project #ShowUs | Shattering Beauty Stereotypes TV commercial 2020 • 70% of women & non-binary individuals still don’t feel represented in media & advertising. That’s why Dove is taking action with Girlgaze Photographers, Getty Images and women everywhere to create Project #ShowUs – a collection of more than 10,000 images that offer a more inclusive vision of beauty to all media & advertisers. We’re showing women & non-binary individuals as they are, not as others believe they should be. 00:01 [Music] 00:09 girl you're so young but you see 00:17 everything what if we could show you a 00:23 vision of beauty or no woman or girl 00:25 were excluded 00:27 [Music] 00:35 we're Fitness comes in all life 00:39 [Music] 00:43 we're all hair is professional 00:47 [Music] 00:51 instead of le ebin either where we're 00:59 showing exactly the same as everyone 01:01 else 01:03 [Music] 01:05 star xmas model with ceiling where 01:13 beauty isn't finery 01:17 London is gonna see my fantastic 01:20 wonderful because if we show you a world 01:24 where every woman is seen then girl 01:30 you'll show us all 01:33 [Music] 01:41 I think it's like really important that 01:43 there's at least one kid who can like 01:45 see themselves in me people have this 01:47 idea that you have to be brave to be who 01:50 you are it would mean so much not to be 01:52 seen as different I'm glad that some 01:55 little girl is going to see me and think 01:57 I could run that board room 02:02 [Music]- advertisement spot 2020
Notes for 254 Project #ShowUs | Shattering Beauty Stereotypes
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