Dior Commercial The savoir-faire of Maison Lemarié for the Dior Autumn-Winter 2019-2020 Haute Couture collection spot commercial 2024

VIDEO Dior The savoir-faire of Maison Lemarié for the Dior Autumn-Winter 2019-2020 Haute Couture collection TV commercial 2019 • Discover the passion and savoir-faire behind Lemarié’s incredible feather creations for the Dior Autumn-Winter 2019-2020 Haute Couture collection by Maria Grazia Chiuri. Abstracted to the point of not resembling feathers at all, these pieces were reworked, cut and carved into flowers that seemed to float on the dresses. See how the petites made them, from preliminary sketch to runway in this video! 00:01 So this season, I think that we have six feathered designs, 00:04 all of which are black, of course. 00:06 Feathers can give a very pretty, very abstract effect. 00:11 She really likes it when the feathers don't really seem very feather-like. 00:15 So here we’ve managed a real tour de force: 00:17 a feather that has been reworked, recut, retrimmed, 00:21 sculpted to make flowers, dried flowers. 00:28 They’re flowers that float on a dress, 00:31 because everything is made so that it stays very transparent, 00:34 and just to stop it being too stiff, 00:36 she gave it this more supple look. 00:39 We can really feel it on this dress which has this rippling movement at the bottom 00:43 and which moves upwards onto the bust. 00:46 Here, we have the scorched feathers, 00:49 which have been curled by hand, 00:51 which provides this plumped-up, very downy look. 00:55 Here, we have a feather which isn’t only worked 01:00 but threaded onto a strip, 01:02 steamed so that it takes this almost organic shape. 01:07 For this third feather, we feel it more than we can see it. 01:10 It’s everywhere and that gives the piece a blurry look. 01:15 It becomes a material and stays light. - advertisement spot 2019