Dior Commercial Episode 5: Hasnae El Ouarga - Feminine, plural 2025

VIDEO Christian Dior Episode 5: Hasnae El Ouarga - Feminine, plural TV commercial 2019 • Hasnae El Ouarga captures images like visions: through plays of transparency and superposition, she transposes the Dior Cruise 2020 silhouettes into a mysterious, otherworldly realm. Discover more about her in this video portrait. 00:07 I work a lot on images found somewhere 00:11 between dreams and reality 00:13 and I try to superimpose two spaces that would never be found together. 00:18 It will start by developing the images that I took in Morocco, 00:21 that I took here on film. 00:23 Now, I'm going to try to build a universe for each photo 00:27 using the images that I have. 00:29 The photos might have a double exposure, 00:33 some more urban while others with more natural elements, 00:37 landscapes, animals. 00:40 When I was asked to do this shoot, 00:42 the first thing that came to mind was 00:46 "I'm from the North and we're heading South." 00:48 It's kind of both ends of the continent, and for me it was important 00:53 to convey this journey through the images that I'd taken in Morocco too. 00:57 I left to take photos of more southern landscapes. 01:01 It was also important for me to shoot there too, 01:03 because it's the gateway to the desert that leads to 01:07 Sub-Saharan Africa, a way to express my roots here. 01:12 This collaboration is first of all a continuation of my work 01:16 and a new experiment, because I usually only 01:19 work in black and white. 01:21 This time, I want to experiment with colour 01:23 but on a black and white surface, selecting which parts 01:27 to add colour too and with which material, 01:29 whether it be watercolour or pastel. 01:32 When it comes to the texture of the clothing, 01:34 the idea of having a blank canvas and then being able to recolour it 01:38 is the real challenge for me, also what the outfit 01:42 can express other than just being worn, 01:46 to see what it can express on its own. 01:48 Also, how to integrate the bodies, 01:51 bodies that aren't necessarily wearing clothes. 01:54 Perhaps far-away silhouettes, 01:55 which could help to build a world around the outfit. 02:02 When I saw the collection in Marrakesh, 02:04 my first impressions were that it's the diversity found across all of Africa. 02:09 In fact, it really touched me that someone saw my work and said, 02:14 "Let's work with an emerging artist, 02:18 give her access to this collection and give her complete creative control." 02:22 It was full of surprises as personally, 02:24 I had an image in my head but I had no idea that 02:26 it was going to be this beautiful. 02:27 When I saw the setting 02:29 I was inspired to create the shadows. 02:32 The breeze would sometimes come just at the right time 02:34 with the model's movements. 02:37 This, along with the outfit there, it was just beautiful. 02:41 Simply beautiful. 02:48 You see a lot of images behind landscapes like this. 02:51 But seeing it in real life... 02:54 I don't know, it's really beautiful. 02:56 We were driving here and we saw zebras. 02:58 When you see them in front of you, you feel there's a natural 03:01 power when they look at you. 03:03 You can feel this creature watching you, recognising your presence. 03:07 It really made me feel something like that.- advertisement spot 2019