VIDEO Dell Join Dell's Customer Engagement Platform TV commercial 2018 • Watch how Dell Customer Engagement Platform brings Data, Content and Orchestration, to deliver personalization at scale for customers. 00:01 customers are demanding more 00:02 personalized engagement than ever before 00:05 this creates a challenge when marketers 00:07 are using multiple databases and pull 00:09 fragmented data sources to meet customer 00:12 expectations Dell is embarking on a 00:15 digital transformation journey to 00:17 deliver a more personalized customer 00:19 experience we are changing the way we do 00:21 marketing by developing one of the 00:23 world's largest customer data lakes and 00:25 using data science to deliver 00:27 personalization at scale that is why we 00:30 introduced the pine project this 00:33 platform will serve as an in-house 00:34 single source of truth for customer 00:36 information and support targeted 00:38 marketing campaigns and sales activities 00:40 such as email and direct mail campaigns 00:42 and event targeting ultimately by 00:45 providing access to near real-time data 00:47 we are enabling our marketers to provide 00:49 a better more personalized experience 00:51 for our customers 00:54 [Music] 00:58 you- advertisement spot 2018
Notes for 223 Join Dell's Customer Engagement Platform
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