DC Shoes Commercial RESERVE : 40's & SHORTIES COLLAB 2025

VIDEO DC Shoes RESERVE : 40's & SHORTIES COLLAB TV commercial 2020 • DC Shoes joined forces with 40s & Shorties to drop an exclusive footwear and apparel capsule for 2020. Bringing out the best of the two game-changing brands, the tie-dye infused collab features DC’s new Infinite Slip-on and the best-selling Kalis Vulc. Soaked in 40s & Shorties unmistakable DIY branding, the collection is supplemented by a one-off run of co-branded apparel. 00:00 fortune shorties is uh it's a brand 00:03 it's it's an idea that uh a couple of 00:05 buddies like came together and 00:07 you know decided to start up because we 00:08 were s ort of like tired of like our 00:09 regular jobs 00:10 and so from there it just sort of like 00:12 grew it mutated and it just like kind of 00:14 like exploded and 00:16 honestly like ever since then we just 00:17 been p laying ketchup the product was 00:18 just a reflection of 00:20 of our childhoods but mainly because of 00:22 our humor we were able to satisfy 00:23 that part to ourselves we were just like 00:25 fuck it we get to do what we want now 00:26 the moment that everybody laughed we 00:28 knew that that made the cut it was that 00:30 simple 00:30 we got a lot of kids that do skate and 00:32 skate culture is something that overlaps 00:34 in the 40s and shorty's culture 00:35 and that's where the the the common 00:37 ground exists and that's why we wanted 00:39 to 00:39 to work with dc the overlapping content 00:42 of both dc and 40's and shorty's dna is 00:45 raw 00:46 energetic diy youthful just 00:49 energy from the collage pattern of the 00:52 shoe to 00:53 the dc life graphic to the dip dyed long 00:55 sleeve 00:56 they're all sort of like just like this 00:58 diy kind of like style of 01:00 of design i just hope that it rings true 01:03 for for 40s and for dc 01:05 i hope customers and critics alike can 01:07 appreciate what we were trying to do 01:08 that's pretty much it at the end of the 01:09 day 01:09 if you're able to satisfy creatively 01:11 what you want to do while at the same 01:13 time able to 01:14 you know move the product you're winning 01:30 you- advertisement spot 2020