The dairy queen $7 meal deal 'first drive' commercial is a funny and creative way to promote their meal deal
The Dairy Queen® system's social media properties have been widely acclaimed for its famous $5 lunches, with thousands of followers begging the brand to expand the menu to include an all-day offering. The $5 lunch deal is now a limited-time, all-day deal at participating DQ and DQ Grill & Chill® locations through October 31st.
Dessert, anyone? For those who enjoy a cool treat, Dairy Queen is the perfect choice to satisfy their sweet tooth. What's even cuter is that it's cheap. The menu usually only includes appetizers, sides, and drinks—never desserts. That makes the menu at this popular ice cream parlor really cool, especially for DQ fans and ice cream lovers alike.
The commercial is well-made and its humor is on point
"We had some fun with the ad, but the message was clear," Westrum said. “The DQ brand is hugely popular on social media, and we pride ourselves on being able to listen and respond quickly. Our fans are so engaged that we get mentioned on social media every eight seconds. So, for our Fans and all Americans cheer, 'Let $5 freedom reign.'”
History: When Sprite used the odd advertising slogan "I like Sprite on you," sales dropped. Coca-Cola hired New York's Lowe & Partners to write a new motto to use in their commercials and radio ads. And thus, Obey Your Thirs was born!
The commercial is creative and entertaining
History: Coca-Cola is a brand with many slogans, but "Open Happiness" is one of their best. The campaign debuted during Super Bowl XLIII and went viral by showcasing a series of vending machine hacks at locations ranging from college campuses in New York to malls in Pakistan.
Story: Discover the rainbow, taste the rainbow. In 1994, New York advertising agency D'Arcy Masius Benton & Bowles coined the famous company catchphrase. It's a very simple slogan that highlights the best thing about Skittles - the vibrant color options.
- advertisement spot 2023
Notes for 160 $7 Meal Deal 'First Drive'
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