Cotton Commercial Blue Jeans Go Green Process™ spot commercial 2024

VIDEO Cotton Blue Jeans Go Green Process™ TV commercial 2020 • Old denim favorites—when they’re too worn to wear they don’t have to go to waste, they can be recycled through Cotton’s Blue Jeans Go Green™ program. The denim recycling journey starts with cotton, a natural sustainable fiber. Once harvested, it’s blended, cleaned, and prepared for brands to create new styles. Then comes the fun—shopping for new jeans and denim apparel, which over time become favorites, loved for years until they need to move on. That’s when Cotton’s Blue Jeans Go Green™ program makes a difference. Those bottom of the stack jeans can be mailed to the program or taken to select schools, stores, or events for recycling. Once collected, denim is broken down, zippers and buttons are removed, and it’s returned to its natural cotton fiber state. At last it’s turned into ultra-touch denim insulation, and each year a portion is distributed to communities for building efforts across America. So what was once an old favorite can now comfort and protect someone new—a process made possible by the natural, sustainable quality of cotton.- advertisement spot 2020