Cisco Commercial Dare Mighty Things 2025

VIDEO Cisco Dare Mighty Things TV commercial 2020 • Rocket scientist Adam Steltzner and SVP of Cisco Services Joe Cozzolino explore what it takes to predict the future — and to build it. 00:00 I think we explore as a expression of 00:06 our humanity 00:07 I designed spacecraft and space flight 00:10 systems for NASA 00:12 so before we ever land on Mars we landed 00:16 on Mars over eight million times 00:19 computer simulation hand calculations we 00:22 use all of the data to predict the 00:26 future in this new era of services it's 00:30 getting to that truly pre-emptive 00:32 capability 00:35 we've got to use technology like 00:37 analytics machine learning an AI to get 00:41 to a point where we can predict problems 00:43 for our customers before they happen and 00:44 then ultimately preempt them so they 00:46 don't even know were there when we were 00:48 developing the landing system for 00:50 curiosity I would wake up and I would go 00:52 down our risk list and I'd say oh that's 00:55 okay I'd fall back to sleep well you 00:59 know some people count sheep I would 01:01 count ways to die on the way to Mars our 01:04 team's job was to imagine how it could 01:07 fail and fix that we actually had a 01:10 customer where we predicted a major 01:12 network outage 32 hours before it 01:14 occurred and remediated it before it 01:17 actually happened how valuable is that 01:20 to any customer 3,000 people with a 01:23 laboratory thousands of other engineers 01:25 across 37 states and seven nations came 01:27 together to make a curiosity happen or 01:29 we're going across 80 countries multiple 01:31 facilities in each of those countries 01:34 the only way you can drive a complex 01:37 implementation of lots of technology and 01:41 a transformation for our customers is 01:43 have great process great discipline and 01:46 great focus the laws of physics or our 01:49 playbook our experience at Mars before 01:52 what has worked in the past and what has 01:53 failed are our lessons 01:56 I mean we've installed 50 million 01:58 networks in our history having that 01:59 level of experience combined with new 02:01 ideas is a multiplier effect when it 02:03 comes to creating technology and 02:05 innovation a culture of innovation is 02:07 not something you can demand it happens 02:10 because you give people and the freedom 02:12 the flexibility there's no single person 02:15 who's a single idea is as good as that 02:20 idea bounced off of a collaborative team 02:23 colored twisted modified edited 02:26 supercharged if you look at what 02:28 generates great teams it comes to the 02:31 talent that you have and it comes to the 02:33 culture that you have the biggest 02:35 problem that our customers have is 02:36 there's a towel charge so how do we 02:38 utilize our services to fill that void 02:40 so that they can get the outcome that 02:43 they need what we're trying to achieve 02:45 here is to get to a truly pre-emptive 02:47 world where you don't have to worry 02:50 about downtime before scientists prove 02:54 the world that is engineers create the 02:57 world that has never been 03:14 you- advertisement spot 2020