Christian Dior Commercial The Savoir-Faire behind Axelle Saint-Cirel's dress 2025

VIDEO Christian Dior The Savoir-Faire behind Axelle Saint-Cirel's dress TV commercial 2024 • The Savoir-Faire behind Axelle Saint-Cirel's dress for the Olympic Games Paris 2024 Opening Ceremony Join mezzo-soprano Axelle Saint-Cirel for the momentous fittings of her #DiorCouture ensemble by Maria Grazia Chiuri, designed for the Olympic Games Paris 2024 Opening Ceremony—masterfully orchestrated by Thomas Jolly and Daphné Bürki. Each step in the process unfolds a story of meticulous tailoring that crescendos into a creation finely tuned to echo her operatic cadence, befitting the beauty of the capital's luminous jewel. Découvrez les dessous de la réalisation de la création Dior haute couture imaginée par Maria Grazia Chiuri pour Axelle Saint-Cirel à l’occasion de la Cérémonie des Jeux Olympiques de Paris 2024 — magnifiquement orchestrée par Thomas Jolly et Daphné Bürki. Chaque étape du processus dévoile la maîtrise du drapé, infiniment virtuose, propre à la maison Dior. Une création spectaculaire digne de la beauté de la capitale française. #DiorxParis2024 0:01 We're here at Dior Couture for the last fitting 0:04 for the opening ceremony of the Olympic Games Paris 2024 0:08 I am going to sing "La Marseillaise". 0:10 Nothing less. 0:11 Describe it in one word? 0:13 Iconic. 0:15 The idea was to turn the French flag into a dress. 0:18 We've made this dress in three parts. 0:21 The first part is a bustier that goes on top. 0:24 The second part is the draped dress. 0:26 The third part is the red section, and it will be connected with the flag. 0:30 The material is beautiful crepe cady. 0:32 It's 100 percent silk. 0:34 What is special about this fabric, is it has a very elegant draping. 0:37 I won't be singing alone, 0:39 as I will be accompanied by around sixty choral singers. 0:42 Today we are at La Seine Musicale. 0:44 We've just tried on the dresses that Maria Grazia 0:47 designed for the opening ceremony of the Paris 2024 Olympic Games. 0:51 Alright, everyone turn around! 0:52 Red. 0:54 Today they are all in black mock-ups, 0:56 but each one will be in either blue, white, or red. 0:59 Here you can see all the braiding work 1:02 on the shoulders and the belt, reminiscent of the peplums. 1:06 It has to be something very light and very fluid 1:09 because Maria Grazia wanted all these artists 1:11 to be truly comfortable to be able to sing. 1:13 The choir members will hold flags in the exact shades of the dresses. 1:18 It is a flag that reinterprets a work called ‘Freedom Woman Now’, 1:22 by the American artist Faith Ringgold. 1:24 It's the first time we are collaborating with Dior. 1:28 We had to find a way for the flags 1:31 to stay up even if there was no wind. 1:34 We explored many hypotheses. 1:36 We used wire and finally found a solution thanks 1:38 to a colleague who fishes and found us another type of fishing knot! 1:42 This allowed us to keep the wire in place. 1:45 When a flag flies there's always a little piece that falls. 1:48 That's the reason for this effect. 1:50 Carrying the flag of your country is powerful. 1:52 It's an incredible moment 1:54 and it's also unique in history. 1:56 I try not to think too much about the significance of the event, 1:59 because otherwise it becomes overwhelming. 2:01 Of course, I’m counting on having fun. 2:03 I am so happy. 2:04 Today is the big day, 2:06 so we are just a few hours away from the ceremony. 2:09 I will be on the roof of the Grand Palais, 2:11 while the choir will be somewhere else. 2:13 In the stairs leading up to the roof, 2:16 I'll focus on putting one foot in front of the other, 2:19 not falling, it will be very practical. 2:22 Counting the moments, finishing the performance, I'll cry. 2:26 Then, I'll completely melt down. 2:28 It was so beautiful! 2:31 Magnificent! - advertisement spot 2024