VIDEO Christian Dior The Dior Cabine chronicles: A scarf for every attitude TV commercial 2024 • The Dior Cabine chronicles: A scarf for every attitude In this playful tribute to the founding couturier’s cabine dressing room at 30 Montaigne, a Dior fit model tries on the latest #DiorSilk scarves by Maria Grazia Chiuri. Watch as she adopts different attitudes, draped in a Plan de Paris shawl or going for graphic impact with a Mizza leopard print style. © Photo: Estelle Hanania Discover more: https://www.dior.com/en_int/fashion/w... #Dior30Montaigne 0:02 Is everything okay, do you need any help? 0:03 - Yes, wait a second please. 0:05 How’s it going in there miss? 0:07 - Great. I just feel like we’re missing something. 0:10 - What about a little scarf or a shawl to polish off the look? 0:21 - Wow. - Do you like it? 0:22 - Yes. 0:23 Where are we though? 0:25 Some streets don’t exist anymore but we should be at the bottom right. 0:28 - Right! Avenue Montaigne. 0:30 How convenient... 0:31 I like to wrap it around my shoulders. 0:33 - It’s the reinterpretation of a vintage Paris map that dates back to 1739. 0:37 If you’re curious. 0:38 1739? 0:40 Before the French Revolution… 0:42 - It might pop out a bit more in white? 0:45 - In white? 0:46 We’re going to fetch it for you. 0:48 Can you go get a white square scarf? 0:51 ⁃ The same motif? ⁃ Yes, Plan de Paris. 0:59 What do you think? 1:02 - There’s a mysterious vibe. 1:05 - We also have a smaller version if you want. 1:07 The Dior Diamond. 1:08 You can tie it around the neck with one or two knots. 1:12 - She gives off a Jean Seberg vibe, doesn’t she? 1:14 - Yes. 1:16 With a touch of Audrey Hepburn too. 1:20 - It’s more romantic. 1:21 Can we have a look? 1:25 It’s nice to have a clean silhouette with a graphic touch like this. 1:29 - Yes, very pretty. 1:30 - Do you have something even more graphic? 1:34 - Are you reading my mind? - Absolutely. 1:37 - Miss? - Thanks. 1:40 This print was inspired by Mizza Bricard. 1:42 She was Christian Dior’s muse 1:43 and was also in charge of designing his hats. 1:45 She always had a touch of leopard print on her. 1:48 - That’s more than a « little touch », don’t you think? 1:50 - Monsieur Dior was surrounded by very strong and distinguished women. 1:54 Do you have a fashion icon? 1:55 If you don’t mind sharing… 1:57 - My mother. Is that a cliché? 1:59 - Not at all. 2:01 How does your mother wear scarves? 2:04 - If I recall correctly, she folds it likes this 2:07 and spins it around three times 2:10 to have this draped effect. 2:12 She wraps it around her head 2:15 and makes a double knot in the back. 2:21 - Do you have a fashion icon? 2:22 - Oh dear, I have many… 2:25 We also have little mitzahs, to wrap around the wrist. 2:29 I might need to give you a hand for those. 2:37 And voilà… 2:38 - Thanks! 2:40 - It’s like a little finishing touch. 2:43 I’m just going to send pictures to my mom. 2:45 To see what she likes best. 2:49 ⁃ Are you done with these? ⁃ Yes, you can go and put them back. 2:54 She texted me : « The leopard print for me. The Plan de Paris for you. » 2:59 - Mothers always know best! 3:03 Don’t you think? 3:05 What? - advertisement spot 2024
Notes for 24 The Dior Cabine chronicles: A scarf for every attitude
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