Christian Dior Commercial Sauvage Eau Forte: Pioneering Scent Innovations Spot

VIDEO Christian Dior Sauvage Eau Forte: Pioneering Scent Innovations TV commercial 2024 • Sauvage Eau Forte: Pioneering Scent Innovations with Francis Kurkdjian “I succeeded in drawing out the signature freshness of Sauvage to the extreme with a highly concentrated, alcohol-free formula.” - Francis Kurkdjian, Dior Perfume Creative Director. #DiorBeauty #DiorParfums #DiorSauvage #PoweredByWater 0:00 Sauvage Eau Forte 0:01 is a water-based fragrance without alcohol. 0:03 The characteristic of working with a water base 0:06 and having an alcohol-free fragrance 0:07 is that we use a technology 0:10 that mixes both oil and water. 0:12 To achieve this mixing process, 0:14 these two components have to be shaken 0:16 very powerfully. 0:18 This is what we call 0:18 the nano emulsion, a patented technology for Dior. 0:22 We have a texture, 0:23 a characteristic white emulsion. 0:27 The water fills the spices 0:29 with a kind of vitality 0:31 that you can't get from 0:32 the classic kind of alcohol. 0:34 It's as if all of a sudden 0:35 the raw materials 0:37 come to life, 0:38 and the water intensifies and prolongs the freshness. 0:41 Sauvage Eau Forte, 0:42 is fresh like an Eau de Toilette, 0:43 and intense like a Parfum.

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Christian Dior Commercial Sauvage Eau Forte: Pioneering Scent Innovations Spot

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