Christian Dior Commercial Picturing Paris for Dior Spring-Summer 2023 2025

VIDEO Christian Dior Picturing Paris for Dior Spring-Summer 2023 TV commercial 2022 • Christian Dior commercial actress 2022 • Christian Dior commercial girl 2022 • Christian Dior commercial song name 2022 • Picturing Paris for Dior Spring-Summer 2023 The map motif that appears in the recently unveiled Dior Spring-Summer 2023 collection was not selected simply for its graphic qualities. Here, Maria Grazia Chiuri explains its appeal and significance, while Soizic Pfaff, head of Dior Heritage, reveals its origins and history in the House. © Melinda Triana #DiorSS23 0:03 Dior is a house that has a big tradition linked to French culture. 0:11 I wanted to introduce within the collection this fragment of a map 0:15 that I found on a scarf from the 1950s in the Dior archives. 0:22 And this really complements the way of thinking of Monsieur Dior, 0:24 because for him Paris was extremely important. 0:27 For one of his collections, 0:28 he named looks after the names of roads 0:30 and buildings in Paris. 0:32 Not only are there the indications of the metro stations 0:34 but, above all, here, in all its splendor 0:37 near to the Avenue Montaigne, written in big, 0:38 is Christian Dior. 0:40 And here we find the same idea of the Paris map. 0:43 This is the décor of a photo shoot by Louise Dahl-Wolfe 0:47 for the magazine Harper’s Bazaar. 0:49 This photo was taken in front of Turgot’s map 0:53 but which in fact is a juxtaposition 0:56 of small pieces, like a puzzle. 0:58 What is fun is that at the bottom of the photo 1:00 we can see a section of the map 1:01 that likely didn’t end up being used. 1:04 Turgot’s map is a map that is very different 1:07 from the scientific maps that were already being produced 1:10 in the first half of the 18th century. 1:13 This map was intended to be blown up 1:15 in a big volume like this, 1:16 and to be offered to France’s elite 1:20 as well as from all around the world. 1:23 Turgot, to create this map, 1:25 instead of approaching a cartographer, turned to a draftsman 1:30 named Louis Bretez who was specialized in perspectives. 1:34 It’s a map drawn with a bird's eye view. 1:38 It’s an angled view 1:39 which allows one to see the face of the buildings. 1:42 You can see all the monuments, as if we were going up the Seine 1:48 and we were entering Paris. 1:51 This is the Paris des Lumières (Paris of Lights), 1:54 it’s Paris from before the time of Baron Haussmann. 1:57 The Tuileries, 1:59 with the palace and the park that we still know today. 2:01 Here is the old Louvre, which was no longer the king’s palace. 2:06 I’m a bit lost though. 2:10 It’s not only a physical map, it’s also a mental map. 2:16 Each of us when we’re walking in a city 2:18 in some way have our own references 2:21 that somehow make that city feel closer to us. 2:27 And ultimately, I believe that was also 2:29 my way of discovering Paris and Dior at the same time. - advertisement spot 2022