Christian Dior Commercial Made With Love – Episode #1 François Demachy, DIOR Perfumer-creator 2025

VIDEO Christian Dior Made With Love – Episode #1 François Demachy, DIOR Perfumer-creator TV commercial 2020 • For ten years, the House of DIOR has been fostering exclusive partnerships with new producers of fragrant flowers in the Grasse region. Discover the craftsmen who make DIOR Perfumes with love every day. In this first episode of the saga, François Demachy, DIOR Perfumer-creator, leads us after him in his creation workshop, nestled in the heart of Grasse. #diorparfums 00:00 DIOR presents 00:13 Discover the craftsmen who make Dior Perfumes with love every day. 00:17 When you smell any scent, 00:19 whatever it is, a raw material 00:22 or a perfume, 00:24 you have two things: 00:26 on one hand the aesthetic side of the scent 00:29 meaning jasmine smells like jasmine, a rose smells like a rose. 00:32 But after there is a sort of physical constant 00:34 Dior Perfumer-Creator 00:36 that concerns the volatility of the product. 00:39 Les Fontaines Parfumées, Grasse, South of France 00:41 When you make a perfume, you have to keep that in mind. 00:44 And it is very difficult, even between professionals. 00:47 Sometimes we have trouble agreeing on the description of a scent, 00:52 because semantics can play tricks. 00:57 We are all different and perceive things differently. 01:02 The memory of scent is always linked 01:06 to what is around the scent. In order to remember a scent, the brain 01:11 remembers everything around the scent: 01:14 the place, the people, if there were people, 01:16 the light. 01:19 A scent it is in the air. 01:21 You don’t see it, you don’t taste it. 01:24 So it is something very abstract. 01:37 I learned how to present a formula from a master perfumer. 01:42 Organizing the raw materials that compose the formula, 01:47 natural or synthetic, following their order of evaporation 01:51 and trying to organize them by family, 01:53 meaning the aldehydic notes which light up quickly, 01:59 the fruity notes, the linalool notes 02:02 like bergamot, lavender, etc. 02:06 Spicy notes, iris notes, jasmine notes, 02:10 the combination, etc. 02:14 Now I can’t read a formula unless it is organized like that 02:18 because I am able to essentially smell a formula by reading it. 02:26 Miss Dior has this particularity 02:29 that it was the first perfume from Monsieur Dior 02:33 which he created at the same time as he created his couture house. 02:37 He considered perfumes with as much importance, 02:41 as much love and as much passion as his couture house. 02:44 And he considered that perfume was a way to dress, 02:48 like the final touch. 02:52 Miss Dior has become a classic. 02:55 It is a reference point for different olfactory families. 02:59 Miss Dior is a green chypre, 03:01 chypre being characterized by a precise accord 03:05 that involves notably bergamot, rose, jasmine 03:09 and patchouli, which was one of the key elements, 03:13 and oak moss. 03:15 When you mix them, they create an accord and give 03:18 what we call a chypre effect. 03:32 My first composition was what you call a fragrance of a thousand flowers. 03:35 A thousand flowers is when there are trials which fail, 03:37 but you don’t toss them out. 03:39 You put them in the same vat and mix everything 03:44 and then once the vat is full, you sell it on certain markets. 03:49 Except unfortunately people liked it, and I had to remake the same thing. 03:53 So you can imagine the complexity of the thing. 03:57 It was very instructive because you’re all alone. 04:01 We had the product, the blotters, 04:03 and we managed. 04:11 I used to come back from a night out, on a motorbike, 04:14 in the early morning when the jasmine was exploding. 04:20 It is pure emotion. We walked down paths 04:23 crushing oregano and thyme. 04:25 You accumulate all of that, you register it. 04:31 Anyway that was my youth, that was Grasse. 04:35 That is why I had to do something for Grasse and for my town 04:39 and the products from Grasse, because they deserve it. 04:45 If a woman were to be represented by one flower, 04:48 I think the rose is the most fitting. 04:51 It is he most universal flower. That is why it is used a lot in perfume. 04:55 Everyone knows the smell of a rose. 04:58 Everyone, in every country, in every culture. 05:01 It is basically the only flower 05:04 that is automatically positive. 05:08 So I believe more in the smell of a loved one 05:10 than the smell of love with a big L. 05:14 The sc nt of a loved one, yes. Whatever it may be, yes. 05:17 When you love someone, there are no bad scents. 05:20 We are mammals, so scent is part 05:25 of our bonds, part of us, recognition and everything. 05:31 And the scent of the heart is never forgotten. 05:34 Never, ever, ever. 05:40 For 10 years François Demachy has been fostering partnerships between DIOR and producers of fragrant flowers in the Grasse region, perpetuating the unique connection of Christian Dior with the South of France.- advertisement spot 2020