Checkers & Rally's Commercial $5 Meal Deal 'Works as Hard as You' 2025

Checkers & rally's $5 meal deal "works as hard as you do"

Check out Checkers & Rally's 30-second TV commercial for casual dining, Works as Hard as You. Follow this page to learn more about songs, characters and celebrities

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The commercial is designed to motivate people to work harder

“This campaign is more than a marketing campaign,” said Dwayne Chambers, Checkers & Rally’s Chief Marketing Officer. “It’s about showing our guests that we see the effort in their work, we see the Strive to provide guests with a stress-free and enjoyable rest. 2020 was a difficult year, but we thrived during that time and we are heading into 2021 with extraordinary momentum. Now, every day, we give our profits to those who really need them. "

A core part of the brand's DNA is rewarding hardworking and often underrated everyday heroes. These people continue to work, educate, support and provide essential services for us during the most difficult of times. Parents juggling homeschooling and working; and many others who deserve to win every day. As the campaign unfolds over the next few months, future ads will feature a young woman who is a longtime hostess and a father who spends his days helping his son with a messy science project. They all need a win and they'll find it at Checkers & Rally's.

The commercial is successful in motivating people

As serious as Checkers & Rally is about rewarding everyday heroes, the brand's new ad campaign is just as playful. In keeping with the style that guests have come to know and love - which has introduced item titles such as Big Buford and Mother Cruncher Chicken Sandwich - the event is bold, unconventional and confident, while inspiring and genuine.

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