Chanel Commercial BEYOND THE JAR. Episode 3. 2025

VIDEO CHANEL BEYOND THE JAR. Episode 3. TV commercial 2020 • From nature to the jar, follow the unique creation process behind SUBLIMAGE L’ESSENCE FONDAMENTALE: its laboratory transformation into a star ingredient, Solidago. The secrets to the skin's vitality. The unique formula of L'ESSENCE FONDAMENTALE and its densifying power on the skin. 00:15 Cellular vitality 00:16 is when cells work in the best possible way. 00:20 A skin full of vitality is a healthy skin. 00:24 Our studies are done in the pursuit of understanding; 00:27 we want to understand how to improve cell vitality. 00:33 Our research in various countries 00:35 is to understand the skin's particularities according to its environment. 00:42 Our ancestors knew about medicinal plants. 00:45 Our research has let us show their biological properties. 00:50 Biodiversity in the South of France is extremely rich. 00:55 We use it to discover new plants and new properties for cosmetics. 01:00 The Alps are an open-air laboratory 01:03 where we can grow and study the plants we find there. 01:14 CHANEL is interested in the skin 01:16 as it's the body's largest organ and an indicator of health. 01:20 It needs to be taken care of. 01:27 My collaboration with CHANEL started about 9 years ago. 01:31 We entered into a very broad and successful partnership 01:36 when we worked together on senescence in skin aging. 01:40 Solidago extract was one of the first we tested 01:44 and it was immediately the best hit. 01:46 It was very exciting to find it so quickly 01:49 and we immediately went into the translational phase. 01:54 Senescence is a key driver of the aging process. 01:57 Well, senescence was first identified in the 1960s 02:01 and since then people have been trying to figure out what senescence is. 02:07 A senescent cell no longer divides. 02:10 Its metabolism is also slowed down. 02:14 We identified a plant active provided by CHANEL. 02:18 It blocks the negative effects of senescent cells. 02:21 Those are among the fantastic moments in my scientific life. 02:28 The surprising effect of Solidago was that it inhibits 02:33 the pro-inflammatory phenotype of senescent cells. 02:37 There are not many substances known to do that 02:39 and almost no plant extract would do that. 02:43 The second surprise was 02:45 that it helps to regenerate the epidermal thickness, 02:49 meaning that keratinocytes start to differentiate better 02:54 to make sure the epidermal barrier of the skin 02:57 is fully intact and beautiful. 03:03 The Solidago extract 03:05 increases epidermis thickness by 53%. 03:08 This remarkable result makes the skin much firmer. 03:16 It's always fascinating for us to discover such an effective extract. 03:22 We have shown 03:24 that it is capable of limiting senescence. 03:30 CHANEL aims to be exemplary in its crops 03:34 to respect nature, 03:36 the plants, and our partners. 03:39 We only pick the flowers when they're fully mature. 03:44 It's very interesting to grow a little-known species 03:47 which had never been grown before. 03:50 The flower box 03:54 We develop custom-made products for all women, 03:57 all skin types, and all ages. 04:07 Our products bring the skin comfort. 04:10 They're functional, but also bring elegance. 04:15 Science is at the forefront of humanity. Without research we don't move ahead. 04:21 Senescence and cell vitality 04:24 is a field that reaches way beyond skin aging.- advertisement spot 2020