Cartier Commercial What is the Backstage of Product Development? Spot

VIDEO Cartier What is the Backstage of Product Development? TV commercial 2024 • Marketing at Cartier: What is the Backstage of Product Development? #WeAreCartier Have you ever wondered how product development is carried out at Cartier? Discover the journey behind Cartier creations as one of our Marketing experts shares her insights on the orchestration behind bringing our jewelry collections to life, from design to sale. Interested in growing within our dynamic Marketing team? Apply now: http://ms.spr.ly/6041lBQxV 0:01 [Music] 0:05 working in the headquarter marketing 0:06 teams means overseeing products during 0:10 their whole life cycles it starts with 0:13 understanding market trends and client 0:15 needs of course and from this we Define 0:18 a three-year product strategy then we 0:21 reflect this strategy in every product 0:24 brief we do to the designers once all 0:26 the designs are validated we collaborate 0:29 with design ERS and with manufacturing 0:31 teams to bring them to life 0:34 simultaneously we play a key role of 0:37 orchestration at marketing between 0:39 communication clients and Commercial 0:42 teams to deliver all together a launch 0:45 package to the markets when products are 0:48 then effectively in our boutiques we 0:50 have to closely monitor their 0:52 performance and to ensure they make the 0:54 best contribution to the Meson as 0:56 conductors in this role we have to 0:59 evolve our tools and processes and we 1:01 strive to innovate to make sure we 1:04 address tomorrow's challenges

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